When you have two genius minds coming together, you can only expect fireworks. In this case, global talent management stalwart David Unger and renowned creative entrepreneur Sajan Raj Kurup joining hands for a spectacular joint venture. Unger’s Artist International Group (AIG) that represents artists like Academy Award Winner Michelle Yeoh hits home turf in partnership with Kurup’s Creativeland Studios in a potent move that’s set to revolutionise the Indian entertainment industry. Think a strategic integration of AIG’s global clout and India’s undisputed wealth of burgeoning talent for a cultural exchange that’s ready to disrupt the status quo.

AIG India will function as a new talent and production company that will identify, nurture and promote homegrown artists across disciplines, both locally and globally. But unlike fresh companies of this kind, AIG’s extensive network and Hollywood clout will seamlessly integrate with Creativeland Studio’s grasp and insight on the Indian market and creative landscape to hit the ground running. In turn, Indian artists will now have a robust avenue to reach international audiences for a chance at global recognition, while international talent will have a firm platform to extend their repertoire in the Indian subcontinent.

Calling the partnership a game-changing move for the Indian creative industry, founder of Creativeland Studios, Sajan Raj Kurup said, “I am a firm believer that content and talent are geography agnostic. Partnering with David and launching AIG India allows us to extend our creative horizons and provide our talent with the global exposure they deserve and vice versa. This joint venture is a testament to our commitment to pushing the boundaries of creativity and fostering a vibrant cultural exchange. Especially now more than ever, with Indian talent proving its mettle on the international stage.”

“We are thrilled to embark on this journey with Raj and Creativeland Studios. India is a treasure trove of talent with a third of the content coming from India. Through this joint venture, we aim to unlock new avenues for Indian artists to showcase their work globally and hope to bring Hollywood and global talents to India, fostering true collaborations. I am confident that our united strengths will provide unparalleled opportunities and spearhead the next wave of cultural innovation, both in India and globally,” said David Unger, CEO of AIG.