Can you hear that? That’s the new rumbling “thud thud” sound of the 2023 Royal Enfield Bullet 350 which was launched today, starting at Rs 1.74 lakh, and going all the way up to Rs 2.15 lakh (both, ex-showroom). This puts it right in the middle of its J-Platform siblings, the Classic 350 and the Hunter 350.

So, what’s new? The biggest update here comes in the form of the aforementioned J-Platform engine, that underpins the new-gen Classic 350, Meteor 350 and the Hunter 350. The focus here is to improve the refinement. Hence, power figures here stand at 20PS and 27Nm.

Other highlights include a new frame, a revised handlebar, a squared-off rear fender and an updated tail-lamp housing. Underpinning here includes a conventional telescopic fork and twin shock absorber set-up, while braking is handled via a 300mm front disc brake (top-spec variant) and a 270mm rear disc brake.

With an avalanche of retro-designed motorcycles flooding the market, the new-gen Bullet may find it a little tricky to keep up. However, at its price, it competes against the Benelli Imperiale 400, along with more affordable options like the Yamaha FZ-X and the Kawasaki W175.