What happens when the runway meets the racetrack? Magic, apparently. The world of fashion and automobiles has seen some interesting overlaps in recent years, where fashion houses have teamed up with luxury car brands to produce one-off, drool-worthy runway meets the open road kinda magic. From haute couture-inspired interiors to designer paint jobs, some of these partnerships include late Vigirl Abloh’s take on how he’d design the Mercedes Maybach. Not to mention, Aimé Leon Dore’s Teddy Santis brings his 90s aesthetic to the Porsche 993 Turbo, which just makes so much sense when you look at it. In a similar vein, here are 10 times big fashion houses collaborated with automotive companies.
10 Jaw-Droppingly Gorgeous Fashion And Auto Collabs Of Modern Times
Porsche 993 Turbo x Aimé Leon Dore
Aimé Leon Dore restored the Porsche 993 Turbo, incorporating Turbo S elements like the spoiler and front splitter for improved aerodynamics and performance. Painted in Mulberry Green with gold-accented 18-inch Turbo Twist rims, it pairs a retro aesthetic with modern updates, making it perhaps one of the best Porsche collabs of all time.
BMW M1 x Kith
Ronnie Fieg, founder of Kith, collaborated with BMW to reimagine the iconic 1981 BMW M1 E26. The restoration featured period-correct materials from BMW's archives and was finished in Techno Violet, a shade popularized by the E36 M3, that is now also seen on the M3, M4, XM and more in recent years
Balenciaga x Lamborghini
Balenciaga collaborated with Lamborghini for a collection titled Automobili Lamborghini, bringing the speed and sleekness of Lambo’s cars into high-fashion streetwear. Think logo-heavy oversized jackets and futuristic aesthetics that scream (not whisper) "fast and fabulous".
Virgil Abloh x Project Maybach
Project Maybach, a collaboration between Virgil Abloh and Mercedes-Maybach, introduced a reimagined electric concept car with off-road influences. Featuring a two-tone paint job and rugged design elements like chunky off-road tyres, redesigned front grille that also houses the round headlamps, along with a luggage rack mounted on the roof, all of it merged Abloh’s experimental style with Maybach’s go-anywhere approach.
Bugatti Chiron x Hermès
The Chiron Hermès edition combined Bugatti’s high-performance engineering with Hermès’ artisanal expertise. Details include a unique grille inspired by the Hermès Courbettes motif and a refined leather interior, emphasising tailored craftsmanship and exclusivity, of course.
Vespa x Dior
The Vespa 946 Christian Dior edition integrates the brands’ shared design philosophies. With custom Dior graphics, a matching helmet, and a leather case, the project connects the iconic scooter’s Italian heritage with Dior’s luxury aesthetic. Vespa has also previously collaborated with fashion houses like Giorgio Armani, brands like LEGO and even celebs like Justin Beiber.
Maserati x Ermenegildo Zegna
Maserati’s Quattroporte S Q4 GranLusso incorporates Zegna silk into its interior design. With its extensive use of leather, the collection draws inspiration from the Quattroporte GranLusso trim package, designed with the spirit of travel in mind. The Quattroporte vehicles belong to the exclusive ‘Owner’s Collection’—a series of 100 limited-edition models that emerged from the inaugural partnership between the two houses back in 2014.
Lamborghini x Yohji Yamamoto
The Lamborghini Aventador S received custom graphics from Yohji Yamamoto, reflecting the iconic designer’s rather avant-gard vision. The car was unveiled at the Lamborghini Lounge Tokyo, with its bold design aligning with Yamamoto’s reputation for pushing boundaries.
Lamborghini x Tod’s
Tod’s and Lamborghini kicked off their collaboration with a his-and-hers footwear collection featuring the Tod’s Gommino and a sleek sneaker, both offered in a colour palette reflecting the essence of both brands. The Gommino got a Lamborghini-inspired refresh, incorporating design cues that are inspired by the lines of models like the Revuelto. Even the soles got an upgrade, with Tod’s signature ‘pebbles’ colour-coordinated with the heel or upper.
Fiat 500 x Gucci
The Fiat 500 by Gucci featured green-red-green stripes and interlocking G details, with a chic interior incorporating Gucci’s signature “Guccissima” leather. The collaboration also extended to matching travel accessories.
