For four decades, Titan has been the undisputed trailblazer in Indian watchmaking, redefining not just what a watch can be but what it can mean to its wearer. When Titan launched in 1984 as a joint venture between the Tata Group and TIDCO, few could have predicted its meteoric rise. From creating affordable, stylish watches that became household staples to pioneering luxury collections that resonate globally, Titan has seamlessly blended its heritage with a vision for the future.
2024 has been a particularly stellar year for the brand. Titan has continued to push boundaries, evidenced by its innovative Stellar 2.0 collection, which showcased exceptional craftsmanship through its use of meteorite dials and luxurious materials. Mahendra Chauhan, Head of Design at Titan, highlighted the brand’s commitment to merging creativity with precision, stating that each timepiece is “an ode to the craft.” Soon followed by the recent 'Unity Watch' release, this ethos is perhaps best exemplified by the pièce de résistance of Titan’s 40th-anniversary celebrations—the launch of India’s first Flying Tourbillon.
The Flying Tourbillon takes centre stage, powered by Titan’s in-house 7TH1 Calibre, a movement that is as technically impressive as it is visually stunning. The T-shaped flying tourbillon bridge, doubling as the petite seconds hand, is a nod to Titan’s name and legacy. This is Titan's most expensive launch so far; every detail speaks of craftsmanship: the movement is adorned with four hand-applied finishes, including Perlage and Côte de Genève, and boasts a 36-hour power reserve. Its 18K rose gold case, at 44 mm, houses a dial adorned with dual Guilloché patterns—a peacock blue “flinqué” sub-dial and a textured “grain of rice” motif that is simply mesmerising. With an exhibition caseback engraved with its Indian origins and limited to just 4 pieces, this watch is a true collector’s dream.
The Classique series, meanwhile, draws inspiration from Titan’s original bestsellers. These timepieces are a tribute to Titan’s enduring appeal, marrying vintage design elements with modern sensibilities. Available in 40 mm and 34 mm sizes, the watches feature silver-white lacquered dials accented with rose gold, housed in stainless steel cases with anti-reflective sapphire crystal glass. The supple black leather straps complete their sophisticated look. With 1,000 numbered pieces, the Classique is a celebration of Titan’s ability to adapt and innovate without losing its roots.
The Moonphase Multifunction watch brings celestial beauty to the collection. One of the most accessible moonphase watches you can buy today, it features a no-frills moonphase display, calendar complications, and regal blue hands. The cambered silver-white dial is elegant yet functional—and really helps details such as the tapered leaf hands and diamond-shaped counterbalance shine. With only 900 pieces available, it’s an ode to the timeless fascination of horological astronomy.
Rounding off the collection is the Titan Gold Mechanical Watch, a masterpiece of simplicity and luxury. Featuring an 18K gold case, a Slim Edge mechanical movement just 2.2 mm thick, and a genuine alligator leather strap, this watch exudes exclusivity. The lacquered silver-white dial is minimalistic yet striking, with polished indices, golden dotted minute markers, and the addition of a gently recessed petit-seconde dial that's been all the rage this year with several Swiss dress watch renditions. It’s a watch that doesn’t just tell time—it tells a story, spanning 40 years of Titan’s relentless pursuit of perfection.
This anniversary collection is more than a celebration; it’s a statement of intent. Titan’s 40th year reflects a brand at the height of its powers, confidently bridging the gap between tradition and innovation. Whether it’s the breathtaking artistry of the Flying Tourbillon, the nostalgic charm of the Classique, or the understated elegance of the Gold Mechanical, Titan continues to mark time with unparalleled style. Here's to 40 years of Titan—and to the next chapter in its remarkable journey.
