TAG Heuer x Red Bull Racing: The Ultimate Racing Watch
Tag Heuer & Red Bull Racing’s Latest Collab Is a Feature-Packed F1 Smartwatch

Right before the second leg of the 2024 season, Red Bull Racing and TAG Heuer give F1 fans a new reason to consider a connected timepiece

Since 2016, TAG Heuer and Oracle Red Bull Racing have built a strong partnership rooted in precision and innovation. Over the years, they've pushed the limits, celebrating everything from world championships to Monaco Grand Prix victories and introducing some remarkable watches along the way. The latest product of this collaboration, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, is designed to embody the spirit of racing while offering a unique experience for fans.

 

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This watch goes beyond being just another timepiece. It features a black DLC grade-2 titanium 45-millimetre case, with a black ceramic bezel that includes a 60-minute scale, striking a balance between sleek aesthetics and practical design. The ultra-light caseback, also made from black DLC grade-2 titanium, houses a PPG sensor, making it not only stylish but also functional, whether you're at the track or just out and about.

The strap is particularly noteworthy, with a bi-material construction—a black rubber base combined with a blue leather inlay, accented by a red line. This design is a nod to the Oracle Red Bull Racing team’s colours and even includes a unique asphalt grip finish on the leather, inspired by racetrack surfaces. For those who prefer a more understated look, the watch comes with an additional black rubber strap. Both options feature a buckle in black DLC grade-2 titanium, stamped with the TAG Heuer shield logo.

The watch offers a tailored digital experience that includes four specific watch faces, each with its own unique features. The “Season” watch face displays flags along the bezel, highlighting the current country where the team is racing, and evolves throughout the year based on the drivers’ performance. Another face, “Asphalt,” uses textured backgrounds inspired by the racetrack to create a dynamic visual experience. There’s also an option to choose the TAG Heuer Formula 1 x Red Bull Racing Special Edition watch face, or the “RB20” watch face, named after this year’s Red Bull Racing car.

 

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Beyond its looks, the watch comes with the exclusive Oracle Red Bull Racing app, designed to keep fans connected to the team throughout the season. The app counts down to each race weekend, shares images from the practice sessions to the main event, and updates with the latest standings of Max Verstappen and Sergio Pérez after each race. Fans can also opt to receive notifications about the team’s victories, staying in the loop with every high and low of the season.

The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition isn’t just about racing, though. It’s designed for everyday use, offering a full day of battery life and features like wellness tracking, sports apps, and utilities like a stopwatch and timer. The packaging also ties into the Oracle Red Bull Racing theme, featuring the team’s iconic blue, red, and yellow colours, along with the TAG Heuer and Oracle Red Bull Racing logos.

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