LVMH Watch Week is back, and after a last-minute switch from Los Angeles to New York (thanks to the wildfires), the luxury powerhouse has set up shop in the Big Apple—with Paris playing host as well. It’s a chilly, snow-drenched start, but that hasn’t put a damper on the horological heat rolling out from brands like TAG Heuer, Bulgari, Zenith, and the newly revived Daniel Roth and Gérald Genta.
Sure, there’s the expected gem-set dazzlers and high-powered chronographs, but we’re also seeing a more refined approach—think Louis Vuitton’s Spin Time dialled down for serious collectors, or Bulgari’s Serpenti sporting a powerhouse movement. Even LV’s ultra-cool guichet watches, inspired by vintage jump-hour designs, lean into subtlety rather than flash. With Jean Arnault steering Vuitton’s watch division, the vibe is shifting, and it’s a direction that’s bound to turn heads.
So, what’s LVMH cooking up in 2025? Here’s every timepiece that was dropped this week:
Louis Vuitton Tambour Convergence
The Louis Vuitton Tambour Convergence marks a significant milestone in the Maison’s watchmaking evolution, blending artistic expression with mechanical ingenuity. Available in pink gold and platinum, both models feature a unique dragging display of hours and minutes, with two rotating discs guided by a lozenge-shaped marker crafted from precious metal. The design, inspired by natural phenomena and architectural motifs from the Vuitton family home, showcases collaborative expertise from La Fabrique du Temps, La Fabrique des Boîtiers, and La Fabrique des Arts. At 37 mm, the case houses Louis Vuitton’s first in-house automatic movement, the Calibre LFT MA01.01, a debut for the brand’s horological atelier, ensuring precision and refinement.
The platinum edition stuns with 795 snow-set diamonds, paired with a saffron sapphire on the open caseback, creating a spectacle of light and depth. Meanwhile, the pink gold version offers a more organic evolution, with a polished finish that will develop a unique patina over time. Both models feature satin-brushed brass discs with galvanic treatments, blue-printed numerals, sandblasted lugs, and sapphire crystal with metalized edges, embodying a modern yet classic aesthetic. With its meticulous craftsmanship and avant-garde approach, the Tambour Convergence is a statement piece, cementing Louis Vuitton’s growing presence in haute horlogerie.
Louis Vuitton Tambour Taiko Spin Time
Louis Vuitton’s Tambour Spin Time has always been one of the maison’s most inventive timepieces, but the new Taiko Spin Time takes things to another level. Powered by an in-house movement from La Fabrique du Temps, the watch retains its signature 12 rotating jump-hour cubes, inspired by old-school flip-board departure displays at train stations and airports. The twist? The cubes start in dolphin grey and flip 90 degrees to reveal the correct hour in a lighter shade, creating an ever-changing mechanical ballet on the dial.
Available in 39.5 mm and 42.5 mm, the six references come in 18K white gold cases—the smaller size gets a solid caseback, while the larger version features a sapphire display. Dial finishes range from sunburst to hawk’s eye quartz, with a signature grey-blue "hawk’s eye" tone across all variants. The Taiko case—named after the traditional Japanese drum—is LV’s most complex case yet, with integrated lugs and a streamlined profile. The lineup includes diamond-set models, floating "Air" versions, a tourbillon variant, and the dual-time "Antipode" travel edition. With its architectural case, kinetic dial, and high-end movement, the Tambour Taiko Spin Time is already shaping up to be one of 2025’s most exciting releases.
Daniel Roth Extra Plat Souscription
The Daniel Roth Extra Plat Souscription is a masterclass in understated elegance, following in the footsteps of the brand’s Tourbillon Souscription. This time, however, Roth goes ultra-thin, reviving a 1990s original with a sleek, 7.7 mm-thick double-ellipse case in 18K yellow gold. At 35.5 mm wide by 38.6 mm long, its refined proportions remain faithful to Roth’s original vision, while the Clous de Paris guilloché dial—crafted entirely by hand on antique lathes—takes over 10 hours to complete.
Beneath the surface, the DR002 automatic movement, developed by La Fabrique du Temps, is just 3.1 mm thick yet delivers a 65-hour power reserve and exquisite finishing. The dial, with deep blue Roman numerals, adds a touch of old-world charm to this modern collector’s piece. Limited to just 20 pieces, this marks the return of true Roth craftsmanship, with a non-limited Extra Plat model set to follow soon.
TAG Heuer Carrera Chronograph & Chronograph Tourbillon
TAG Heuer’s Carrera Chronograph Glassbox is one of those rare designs that works in almost any colour, and for 2025, the brand is turning up the heat with a stunning purple gradient dial. Borrowed from the 2022 Heuer Monaco Chronograph, the dial shifts from inky black at the edges to deep purple at the center, enhanced by a sunray finish that plays with the light. Black azuré subdials and a tachymeter scale on the outer flange keep things crisp and legible, while the TH20-00 automatic movement delivers an 80-hour power reserve through a sapphire caseback. Sized at 39 mm by 13.86 mm, it’s paired with a black rally-style strap lined in purple calfskin, adding a final sporty flourish. Priced at 6,500 CHF (approximately ₹6.17 lakh), it’s an eye-catching addition to the Carrera lineup.
TAG Heuer Carrera Chronograph Tourbillon
For those looking for something even more high-end, TAG Heuer also introduces the Carrera Chronograph Tourbillon Purple. This 42 mm stainless steel piece swaps out the 6 o’clock running seconds for a one-minute tourbillon, powered by the Heuer 02 TH20-09 automatic movement with 65 hours of power reserve. Boasting 100m water resistance, it carries a price tag of 34,000 CHF (approximately ₹32.3 lakh)—a serious collector’s piece that blends precision engineering with a statement aesthetic.
TAG Heuer Carrera Chronosprint x Porsche Rallye
Few watch and automotive partnerships feel as organic as TAG Heuer and Porsche, and for their fifth anniversary, the duo delivers the Carrera Chronosprint x Porsche Rallye—a tribute to the 1965 Monte Carlo Rally, where the Porsche 911 made its competitive debut, complete with dashboard timers crafted by Heuer. Housed in a 42 mm Carrera Glassbox case, the watch is available in stainless steel (CHF 10,000 / ~₹9.5 lakh) and 18K yellow gold (CHF 24,000 / ~₹22.8 lakh). The dial features a Porsche-signed black flange, with the first 8.4 seconds marked in red—a reference to the 0-100 km/h time of Porsche’s rally-winning 911 (#147).
Inside, the TH20-08 automatic movement offers a unique mechanical touch—the first 15 seconds of the chronograph sweep faster before settling into a regular one-minute interval, mimicking the acceleration curve of a sports car. A refined blend of heritage, motorsport, and mechanical artistry, this is the ultimate Carrera for Porsche enthusiasts.
TAG Heuer Formula 1 Chronograph
The TAG Heuer Formula 1 collection has long been an entry point into the brand’s racing heritage, but for 2025, it’s shifting gears with a new set of mechanical chronographs—arriving just in time for TAG’s renewed Formula 1 sponsorship.
Housed in a 44 mm titanium case, the design takes direct cues from motorsport, featuring a micro-beaded bezel inspired by brake discs, applied indices shaped like F1 car noses, and an ergonomic lug-to-lug length for comfort. The dial is framed by an aluminum tachymeter bezel, with shaped pushers, a lacquered crown ring, and an inner flange marked with a precise 1/5th-seconds scale—all reinforcing its high-speed DNA.
Powered by the automatic Caliber 16 movement, the chronograph layout remains classic, featuring a triple-register display with a date at 3 o’clock. Available in four standard variants and a special Red Bull Racing edition, this release—priced between 4,600-5,300 CHF (~₹4.4-5.1 lakh)—is set to revive the Formula 1 lineup much like the Glassbox did for the Carrera.
TAG Heuer Carrera Chronograph
TAG Heuer’s Carrera Chronograph gets a scaled-down, refined refresh with new pink and blue variants, proving that the “shrink it and pink it” philosophy can work when executed well. At 39 mm wide and 13.86 mm thick, this version brings a touch of luxury to the sporty classic, blending elegance with functionality.
The circular brushed dial finish enhances its depth, while diamond-set flanges and indexes add an upscale touch, subtly following the 1963 Carrera’s original curvature for enhanced readability. Powered by the TH20-00 automatic movement, an evolution of the Heuer 02, it delivers an 80-hour power reserve. Paired with matching pink or blue straps featuring a pearlescent effect, it’s stylish yet versatile, with additional white and grey alligator strap options. At $8,600 (~₹7.15 lakh), this smaller yet statement-making Carrera caters to both men and women embracing more compact, flamboyant timepieces.
Tiffany & Co. Eternity by Tiffany Wisteria
Tiffany & Co.'s Eternity collection has been making waves, particularly after Dwyane Wade sported a 28 mm diamond-accented black version at the Academy Museum Gala. Now, the brand takes things a step further with the Wisteria edition, drawing inspiration from Tiffany’s iconic stained-glass lamps.
The 38 mm white gold case houses a plique-à-jour enamel dial, a technique where transparent enamel fills open metalwork, allowing light to pass through—much like stained glass. The blue and green wisteria motif adds an ethereal quality, making each piece one of a kind. Completing the look, the dial features diamond hour markers in an array of cuts, from Ascher-cut to heart-shaped and Tiffany True-cut.
Tiffany & Co. Carat 128 Aquamarine
Tiffany takes its Carat 128 Aquamarine straight from its legendary playbook, drawing inspiration from the famed 128.54-carat yellow Tiffany Diamond worn by Beyoncé and Audrey Hepburn. The star of this watch is a 35.23-carat Tiffany Blue cushion-cut aquamarine, its shape mirroring the house’s most famous gemstone. Set atop a snow-set dial with 382 diamonds, the stone nearly melts into the five-row diamond bracelet, which borrows its design from the Tiffany Setting engagement ring. The extravagance continues with 251 brilliant diamonds totaling 28 carats, including 60 individually numbered 20-carat stones. Even the crown is adorned with nine round brilliant diamonds, ensuring no surface is left untouched.
This isn’t a watch in the traditional sense—it’s a jewelry statement piece first, a timepiece second. Built to stun rather than timekeep, it showcases Tiffany’s unmatched expertise in high jewelry. Price is upon request, but expect it to be as exclusive as it is opulent.
Jean Schlumberger by Tiffany Twenty Four Stone
Inspired by Jean Schlumberger’s Sixteen Stone collection from 1959, the Twenty Four Stone watch takes high jewelry craftsmanship to another level. This dazzling timepiece features the designer’s signature cross-stitch motif in 18K yellow gold, encircling a rotating ring that spins with wrist movement. Apart from the gold hands, nearly every visible surface is encrusted with diamonds—707 in total, weighing over 6.7 carats. The only respite from the brilliance is its Tiffany Blue alligator leather strap, adding a classic house touch.
Beyond its opulent façade, the engineering behind the rotating ring is staggering. The intricate gold cross-stitch elements required 25 hours of precise casting and mounting, while the entire watch demands 80 hours of meticulous craftsmanship from Tiffany’s artisans. With such a labor-intensive process and extremely limited production, the Twenty Four Stone is a true collector’s piece—rare, mesmerizing, and unmistakably Schlumberger.
Jean Schlumberger by Tiffany Bird on a Rock
Few jewelry designs have made a comeback quite like Tiffany’s Bird on a Rock. Once a symbol of old-world glamour, the Schlumberger-designed brooch has reemerged as a modern red-carpet staple, seen on Michael B. Jordan, Jeremy Allen White, and Justin Theroux. Tiffany has fully embraced its feathered icon, even turning it into a holiday art installation at its Fifth Avenue boutique. Now, for LVMH Watch Week, the Bird perches atop a diamond and tsavorite-set jewelry watch, fusing high horology with fine jewelry craftsmanship.
The 39 mm white gold case features a rotating ring set with 36 baguette-cut tsavorites totaling 5.4 carats, which spins beneath the diamond and yellow-gold bird at 6 o’clock. Snow-set with 413 round brilliant diamonds (4 carats total), the watch also boasts a sunburst-engraved caseback inspired by Schlumberger’s Floral Arrows design. Powered by the Swiss Calibre LTM 2100 with a 38-hour power reserve, it is an exquisite blend of movement and artistry. A fully diamond pavé version is also expected to launch soon. Price is upon request, but expect it to be as exclusive as the brooch that inspired it.
Bulgari Seduttori Automatic
Bulgari’s Seduttori Automatic introduces the brand’s newest breakthrough in women’s watchmaking, powered by the BVS100 Solotempo movement—a slim 3.90 mm automatic caliber designed to fit elegantly within smaller cases. Developed over three years, this ultra-thin movement follows in the footsteps of legendary micro-mechanics like the Jaeger-LeCoultre Caliber 101, but with the added convenience of automatic winding. Built at Bulgari’s Le Sentier workshop and manufactured by Zenith in Le Locle, the movement is also expected to feature in other LVMH brands, cementing its importance beyond just Bulgari’s lineup.
The 34 mm Seduttori Automatic is available in a variety of materials, including red gold, yellow gold, white gold, two-tone gold, and steel, with select models featuring diamond bezels for added luxury. For those seeking the pinnacle of Bulgari’s jewelry-watch craftsmanship, the fully gem-set Seduttori dazzles with diamonds covering the case, dial, and bracelet. With its signature Serpenti-inspired case shape, fluid bracelet design, and groundbreaking movement, the Seduttori Automatic is a refined evolution of Bulgari’s legacy in both haute horlogerie and high jewelry.
Bulgari Serpenti Tubogas
Bulgari’s iconic Serpenti Tubogas also takes a mechanical leap forward with the introduction of the BVS100 Solotempo automatic movement, a slim, ultra-compact caliber designed specifically for women’s watches. For the first time, the Serpenti collection seamlessly integrates an automatic movement while preserving its iconic coiled aesthetic, offering a perfect fusion of high jewelry and fine watchmaking. The movement is visible through an open caseback, where the rotor is decorated with a serpent-scale motif, reinforcing the collection’s reptilian inspiration.
Available in 35 mm rose gold versions, the Serpenti Tubogas comes with either a single-tour or double-tour bracelet, maintaining the flexible, gas-pipe design that has defined the collection for decades. The automatic movement enhances its wearability and practicality, making it a more compelling option for daily elegance. Pricing is yet to be confirmed, but given its technical refinement and luxurious design, expect it to be a statement piece for serious collectors.
Zenith Chronomaster Sport Rainbow
Zenith keeps the rainbow trend alive in 2025 with the Chronomaster Sport Rainbow, a white gold chronograph that blends high watchmaking with gemstone brilliance. Housed in a 41 mm white gold case with a matching multi-link bracelet, the watch features alternating brushed and polished surfaces, ensuring a luxurious presence on the wrist. Water-resistant to 100m, it is powered by the El Primero 3600, Zenith’s famous high-frequency automatic chronograph movement, offering 1/10th-second precision—a feature subtly echoed by 10 white diamonds strategically placed on the bezel at these intervals.
The star of the show, however, is the bezel set with 50 baguette-cut gemstones, featuring 40 colored sapphires arranged in a rainbow gradient, contrasted by a deep-black dial with matching rainbow sapphire hour markers. The triple-register chronograph layout, executed in grey and blue subdials, enhances legibility, while luminescent hands ensure visibility in all lighting conditions. Priced at $112,100 (~₹93 lakh), this piece is Zenith’s most vibrant and unapologetically bold Chronomaster Sport yet—a colorful alternative to the famed "Rainbow" Daytona with serious high-beat horology behind it.
Zenith Defy Chronograph Skeleton
Zenith’s Defy Skyline Skeleton reinterprets the iconic 1960s Defy models with a modern twist, bringing avant-garde design and cutting-edge mechanics into one striking timepiece. Encased in a 42 mm brushed and polished stainless steel case, the watch features a dodecagonal bezel and an openworked dial, offering a clear view of the El Primero 3600 automatic movement, capable of 1/10th-second precision. The main plate, bridges, and oscillating weight are color-matched to the dial’s 1/10th-second track, available in either black or blue, while the skeletonized “double-Z” bridge structure subtly nods to Zenith’s historical logo.
Despite its intricate architecture, legibility remains strong, thanks to large grey azuré totalizers, faceted applied hour indices, and Super-LumiNova-coated sword hands. The watch is paired with a stainless steel H-link bracelet and comes with an additional rubber strap in matching black or blue, secured with a stainless steel folding clasp. Priced at $15,500 (~₹12.85 lakh), the Defy Skyline Skeleton blends technical precision, striking aesthetics, and everyday versatility—a bold evolution in Zenith’s contemporary lineup.
Hublot Big Bang Tourbillon Automatic Green SAXEM
Hublot’s Big Bang Tourbillon Automatic Green SAXEM takes high-tech materials to the next level with a transparent neon green SAXEM case, a proprietary blend of Sapphire, Aluminum Oxide, and rare Earth Minerals. Unlike traditional sapphire cases, SAXEM’s cubic structure allows for a richer, more luminous green hue, giving the watch an almost self-illuminating effect. This futuristic case is paired with a transparent rubber strap, keeping the bold aesthetic cohesive while maintaining comfort and flexibility.
Inside, the watch is just as impressive, powered by Hublot’s MHUB6035 automatic tourbillon movement, featuring a 22K gold micro-rotor and a 72-hour power reserve. The openworked dial reveals the intricate mechanics in motion, reinforcing its avant-garde appeal. Limited to just 18 pieces, this $231,000 (~₹1.92 crore) timepiece is a fusion of extreme watchmaking, material innovation, and pure visual spectacle, proving once again that no one does bold like Hublot.
Hublot Big Bang Meca-10
Hublot’s Big Bang Meca-10 returns in a more wearable 42 mm case, shrinking the 45 mm original without sacrificing its bold, industrial design. Retaining the 10-day power reserve and double-barreled movement, this iteration keeps its signature openworked architecture, inspired by Meccano-style construction systems. The power reserve indicator at 3 o’clock, marked by a large red pointer, balances the exposed balance wheel at 8 o’clock, ensuring a striking, mechanical look.
Buyers can choose from three distinct case materials: King Gold ($42,700 / ~₹35.5 lakh) for a warm, high-luxury feel, Titanium ($23,000 / ~₹19.1 lakh) for a lightweight, understated take, and Frosted Carbon ($27,400 / ~₹22.8 lakh), offering a unique texture with a one-of-a-kind pattern on each watch. Measuring 42 mm by 13.9 mm, the Meca-10 remains a statement piece, but now with refined proportions and an uncompromisingly technical aesthetic.
Hublot Spirit of Big Bang Year of the Snake
Hublot marks the Chinese New Year with the Spirit of Big Bang Year of the Snake, an elegant yet powerful tribute to the zodiac. Unlike more extravagant themed watches, this one leans into modern minimalism, using a black and gold palette that feels both luxurious and contemporary. The snake motif is cleverly integrated—its head appears as the arrow-shaped tip of the center seconds hand, while its 3D body coils through the subdials, finally tapering into a tail at 6 o’clock. The black ceramic case and bezel are finished with a snake-skin engraving, echoing the grain-embossed rubber strap for a cohesive, textural look.
At its core is Hublot’s HUB4700 chronograph caliber, a high-frequency 36,000 vph movement derived from Zenith’s El Primero, ensuring exceptional precision. Limited to just 88 pieces, this 42 mm by 13.9 mm timepiece blends horology, symbolism, and sleek modernity. Priced at $35,100 (~₹29 lakh), it's a striking yet subtle celebration of the Year of the Snake.
Gérald Genta Gentissima Oursin Fire Opal
Gérald Genta’s Oursin ("sea urchin") design, originally conceived in the mid-1990s, returns with an even bolder iteration: the Oursin Fire Opal. Inspired by a sea urchin’s organic texture, the 36 mm 3N yellow gold case is adorned with 137 individually affixed fire opal stones, their deep orange-red glow adding an almost molten, volcanic energy to the piece. Further amplifying this theme, the carnelian dial, a stone associated with creativity and vitality, reinforces its nature-inspired aesthetic, making it as much a jewelry piece as a watch.
Beneath the surface, Louis Vuitton, which now owns Gérald Genta, equips the Oursin Fire Opal with a modified Zenith Elite automatic movement, offering 50 hours of power reserve. The combination of avant-garde design, haute horlogerie, and Genta’s singular vision makes this timepiece an artistic statement in both concept and execution. Pricing remains undisclosed, but its rarity ensures that this will be a coveted collector’s piece for those who appreciate horology at its most unconventional.
L’Epée 1839 Watchbox
LVMH’s recent acquisition of Swiss clockmaker L’Epée 1839 signals a deeper investment in high-end horological objets d’art, and its latest creation—a mechanical watchbox—sets the tone for things to come. Unlike a typical display case, this translucent watchbox incorporates a mechanized lift system that elevates your timepiece upon opening, presenting it with a sense of theatricality befitting a true collector’s item. A push-button activation opens the top door and raises the watch in a carefully choreographed reveal, while closing it resets the lift mechanism automatically.
Crafted from inox (stainless steel), acrylic glass, and microfiber, this 215 mm x 150 mm x 140 mm case is as much an artful presentation piece as it is a functional storage solution. While pricing remains undisclosed, this marks a restrained yet intriguing debut under LVMH ownership—hinting at even more extravagant creations from L’Epée in the near future. For the collector who already has everything, this elevated display box adds a touch of mechanical magic to any watch collection.
