In the years since the pandemic reshaped fashion habits, Fossil has undergone a quiet but confident rebranding. The Spring 2025 collection serves as the latest expression of that shift. It’s a season steeped in mid-century cues—from brushed dials and rectangular cases to the kind of jewellery-meets-timekeeping hybrids that nod to a growing appetite for personal, wearable statements. Think Raquel watch rings, octagonal Harlow cases, and a refined return to stone dials—each a deliberate move away from flash and into form.

“The goal was to create pieces that resonate emotionally but still feel fresh,” says Johnson Verghese, Managing Director of Fossil India Group. “The market doesn’t need more watches—it needs more meaning. We’re blending vintage optimism with contemporary edge to deliver exactly that.”

For men, the Machine Chronograph (recently pictured on Nick Jonas' wrist) returns with its industrial flair and brushed steel bravado, while the women’s range explores softer shades and silhouettes, from the Raquel’s luminous mother-of-pearl face to the Gilmore’s light-catching sunray dial. Both Varun Dhawan and Kriti Sanon return this season as brand ambassadors, representing the blend of confidence, heritage, and modern style that Fossil now leans into. 

From price points that sit snugly in the ₹10k–₹20k sweet spot, to the brand’s renewed commitment to crafting watches as identity markers rather than mere accessories, Fossil’s direction feels both timely and intentional. To unpack it all, we spoke to Verghese about consumer trends, design philosophy, and where the brand’s going next. Excerpts:

Fossil has been embracing vintage designs in recent years. What’s driving this shift, and what does it say about the preferences of today’s consumers?

Fossil’s recent shift toward vintage-inspired designs is really about reimagining our heritage through a modern lens. Today’s consumers aren’t looking to go back in time—they’re looking for pieces that feel timeless and relevant. That’s why our approach blends the best of both worlds: clean, contemporary design rooted in the character, craft, and optimism of vintage aesthetics. It’s a response to what people want now—products that carry meaning, tell a story, and stand apart in a world of fast fashion.

Do you think nostalgia plays a big role in how younger consumers perceive watches today?

Absolutely. For today’s younger consumers, nostalgia isn’t about looking back—it’s about bringing the best parts of the past forward in a way that feels current and culturally relevant. At Fossil, we channel this through vintage-inspired designs with a modern edge, and collaborations that tap into pop culture moments—like Minecraft and many others in the making.

Fossil operates in a highly competitive segment between ₹10,000–₹20,000. What are some unique challenges and opportunities within this price range?

The ₹10,000–₹20,000 segment is highly competitive because it represents the sweet spot for consumers seeking premium products at an accessible price point. This also means the segment sees a mix of global and local players vying for attention, often driving high expectations around value, innovation, and brand experience.

Post-pandemic, have consumer preferences evolved in noticeable ways?

There’s been a noticeable shift towards premiumisation—especially among digitally savvy, younger consumers who are now seeking traditional watches as tools for self-expression. Functionality and identity are equally important. We’re seeing more people gravitate towards versatile pieces that feel personal.

India is diverse. Are you noticing regional watch trends or preferences?

Yes and no. While India has its regional nuances, we’re finding more common ground across the board thanks to global fashion influences and pop culture. The appetite for sleek minimalism and bold statement pieces is fairly pan-Indian today.

Your collections feature everything from rectangular dials to octagonal cases to jewellery hybrids. Where’s this headed?

It’s about rethinking how people wear watches. The idea of a watch ring or choker isn’t gimmicky—it’s an evolution. These are milestones in themselves, often worn to mark something meaningful. And that emotional connect is key.

Fossil’s recent ambassador strategy has featured names like Varun Dhawan, Kriti Sanon, and Nick Jonas. How do these partnerships help tell the brand story?

Each of them embodies different facets of Fossil’s ethos—Varun and Kriti reflect the blend of tradition and modernity that resonates in India, while Nick brings in that global pop culture edge. Our ambassadors help shape Fossil as more than a watch brand—it’s a lifestyle brand rooted in individuality.

Lastly, what makes a great watch to you?

To me, a great watch is not just about telling time; it’s about craftsmanship, design, and the story it tells. It should feel personal—something you grow with. That’s what we aim for.