If you think swiping is synonymous with Tinder, think again. Here’s an innovative new app by a sperm donation company that allows women to choose the father of their child.

Surprised? Well, here’s more.

This is the brainchild of an Indian origin doctor from the UK sperm bank, who has launched this novel app which allows women to browse and pick the right candidate to father her child. ‘Order a Daddy’ is the first-of-its-kind app that allows users to track down potential fathers on the basis of desired physical characteristics such as eye colour, hair and height, among other things.

In an interview with The Sunday Times, Dr Kamal Ahuja, the scientific director of the London Sperm Bank stated, “You make all the transactions online, like you do anything else these days. This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first-of-its-kind in the world”.

The users can read profile descriptions of potential daddies and apply filters such as educational qualification and occupation, so that they can make an informed decision. After all the boxes are ticked, the users can then put the donor in their wish list and wait for the sperm bank to contact them.

This app requires women to make a 950 pound payment in order to receive the donor’s sample, which is then delivered to the fertility clinic where the woman is being treated. Also, about  “half of Britain’s IVF clinics, including private and the UK’s state-funded National Health Service (NHS) institutions, are understood to have registered to use the service”, according to a report in The Times of India.

For those of you who think this is a hoax, this app is absolutely legal and meets all the requirements of the Human Fertilisation and and Embryology Authority (HFEA), Britain’s IVF regulator.