We all love the iconic Davidoff Cool Water for its fresh aquatic notes and its long lasting fragrance. But did you know Davidoff Cool Water has also been a pioneer when it comes to helping restore the health of the ocean?

As a reminder of just how vital protection of our natural world is, Davidoff Cool Water has been supporting the National Geographic Society’s Pristine Seas Expeditions with their #LoveTheOcean campaign since 2012. Their major mission is the protection of the marine environment across the globe. For this, they aim to protect at least 10 percent of the world’s ocean by the year 2020.

Every year, Davidoff Cool Water mobilizes its loyal users across the globe with the Love The Ocean initiative and each bottle sold, throughout the year, contributes towards protecting 10,000 square metres of the ocean.  

Like Davidoff Cool Water, you too can participate in the initiative and sensitize your friends and others about the dangers the seas are facing and how we can do our bit for the environment. Be the change and spread the love.