According to AP, Elon Musk is planning to hire remote support staff to, along with other duties, handle complaints people tweet at him.
The news agency reports that among the job responsibilities of Tesla, Energy Support Specialists are to resolve or redirect grievances as needed and to “address social media escalations directed at the CEO with critical thinking”. The company ditched its PR department last year, and the support specialists are now “the front line and face of the Tesla brand,” according to a job listing posted on the company’s website.
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Requirements and qualifications include experience at a call center, ability to think outside the box, and a team player attitude.
Not only is Musk a frequent tweeter, but Tesla is also widely known for its lack of quality control regarding its vehicles and customer service – and the billionaire sometimes gets the brunt of it.
Musk has a long history of responding to customer questions and complaints in tweets. While it’s somewhat admirable for a prominent CEO to address consumer concerns directly, he also has a track record of putting his foot in his mouth on Twitter. Whether those support specialists can also squash Musk’s edgelord tendencies or prevent him from tweeting weed jokes that landed him in hot water with regulators, remains to be seen.
Musk has 42.6 million Twitter followers, and shares at least one tweet a day regarding upcoming SpaceX launches, new Tesla technology, and the occasional puzzling phrase that always gains attention.
However, the CEO has also been known as a Twitter troll when he referred to Vernon Unsworth, a member of the mission that rescued the Thai boys’ soccer team that became trapped in a cave in July 2018, as ‘pedo guy’ in a Twitter post.
