Samreen Tungekar

When it comes to the direction of Indian fashion, expectations are limitless, and the only way is going forward, points out Antar-Agni’s Ujjawal Dubey &nbsp; The world of Indian fashion today, is at its finest and creative best. Our mark isn’t just here, most of our designers are spread out across internationally too. They are [&hellip;]

2020

April 2020

cornavirus

COVID-19

MWCover

pandemic

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Life After COVID-19: We Shall Overcome

Fashion designer and co-founder of HUEMN, Pranav Misra, sees the future bringing back focus on textile and the beauty of our craft. &nbsp; India, essentially, is a sustainable landscape, also an outcast when it comes to the global fashion environment. There are very few designers who actually have to depend on an import and export [&hellip;]

fashion

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Life After COVID-19: Highlighting The Heritage Of Craftsmanship

The Indian fashion industry is going to be about going back to learning how to walk, rethinking how to connect, and flourishing in manufacturing, believes Bhaane’s Nimish Shah We are in a limbo. For an industry that heavily relies on advertisers, everything has a domino effect. But when you face an impact like the current [&hellip;]

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Life After COVID-19: It’s Time For Reinvention

While it’s too premature to even think about the repercussions of the greater change, mindful consumption and originality will be leading the way, explains Nachiket Barve I’ll start with the present. It’s a standstill, a paralysis of sorts, that hasn’t ever happened before in the history of fashion. An unseen situation has stopped everything. If [&hellip;]

Futureoffashion

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Life After COVID-19: The New Age Of Fashion Consumption

The unity of the fraternity, financial cooperation and a paradigm shift in putting out your brand is going to define how couture handles the future, write fashion designer duo Shantanu &amp; Nikhil. While we were already reeling under the clutches of a slowing economy, this pandemic has in fact created a crater of sorts, where [&hellip;]

coronavirus

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Life After COVID-19: A Peek Into Changing Scene Of Couture

“I think this period of gestation is important when you make decisions about who you are as a brand. It’s exciting to see who bounces back and how. This crisis, right here, and coming out of it, is a process that will ensure that a lot more thought is given to what goes into a [&hellip;]