Your bougie friend has invited you to his extravagant Diwali party, where everything is sure to be glittering and designer-esque. But you don’t own any high-end fashion pieces and yet, your credit card is already feeling the strain. If you’re looking to make your debut in the world of designerwear without breaking the bank, exploring pret luxe brands can be a great choice. Besides offering the perfect blend of comfort and premium aesthetics, these labels are ideal for times when you’re not too keen on blowing up the holiday budget on festive wear.
Arjan Dugal: Arjan Dugal is a perfectionist when it comes to details, as evidenced in his sleek kurtas to his well-tailored Nehru Jackets. The designer also enjoys crafting intriguing textures. His creations have graced various celebrities, from Ranveer Singh to Vicky Kaushal. Run a close eye through the website, and you shall find what you’re seeking.
Bohame: Vijesh Singhal, the creative mind behind this brand, is a yoga enthusiast, and that’s possibly why his designs exude a sense of calm and harmony. Clean lines, eccentric prints, and his affection for asymmetrical patterns and silhouettes make him a favourite among those with unconventional tastes.
Dhruv Vaish: Do you resonate with the styles of Shahid Kapoor, Ayushmaan Khurrana, or Ishvak Singh? If so, you’ll certainly want to bookmark their posts for your festive shopping day. They effortlessly blend traditional elements with a contemporary edge. Whether you’re a fan of layered kurtas or prefer a modern look, this label has something for everyone.
NAFS: If you listen closely, every thread of each garment recites poetry. The name itself embodies ‘Self’ and ‘Soul,’ and their designs exude a sense of divinity. Rich fabrics and intricate embroidery set this label apart from the rest. If you’re looking for an outfit that’s not only soulful but also adds an aesthetic touch to your Diwali, Rizwan Shaikh’s NAFS is the answer.
Punit Balana: When a designer originates from one of India’s culturally rich cities, we can guarantee that they possess a deep understanding of their craft. Designer Punit Balana is a self-taught artisan, yet his creations exude the finesse of couture. He adeptly strikes the perfect balance between vibrant colours and intricate prints. Whether it’s a kurta or a coordinated set, he masters it all. A visit to their Instagram page will make it evident why they are worth your attention.
Philocaly: Established in 2015 in Delhi by Shrey Vij, this contemporary menswear label draws its design inspiration from art and modern culture. Their expertise lies in clean lines and well-defined forms. If you’re looking to make a statement without leaving anyone puzzled, this label is the perfect choice for you.
DiyaRajvvir: This young designer duo has struck gold with their contemporary modern Indian wear design infused with Western sensibilities. Their embellished and embroidered kurtas are ideal for achieving a charming festive look.
Jayesh & Kajal Shah: Jayesh and Kaajal Shah’s label masterfully combines timeless elegance with contemporary style, catering to the fashion preferences of millennials. Their designs pay homage to the art of embroidery, where each stitch narrates a tale of grace while harmonizing with the evolving tastes of today’s discerning twenty-first-century individuals. So, if you harbour a fondness for embroidery, be sure to visit their newly opened store at Kemps Corner, Mumbai.
