Versace introduced a new monogram during its Fall/Winter 2021 collection. The 10-minute digital presentation consisted of fifty-nine looks, which featured a distinctive maze-inspired print introduced to create an upcoming legacy for the Italian fashion house.
Donatella Versace placed heavy importance on its cast: “Models are like actors, they bring the designs to life, just like when a performer portrays a character,” she said in the show notes. “During the filming of this show, I saw how important it is to give the models time to ‘feel’ the clothes they wear on the runway. Despite living in a digital era of immediacy, taking this time is crucial to forming a genuine connection.”
The new ‘La Greca’ print is brought in to amplify the label’s identity in the same way Versace Medusa and the Barocco V-shaped hardware are currently doing.
“Versace has many items that are clearly identifiable. We have the archive prints, but we haven’t had a signature code for things like accessories,” explains chief executive Jonathan Akeroyd. The latest launch hopes that the monogram will boost sales and remain a head-turning symbol for seasons to come.
The collection is tailored to business-like attire with the majority of the colour palette being black and brown. The male models have the signature Grecian mosaic shaved into their hairlines, dressed in shorts, oversized outerwear and sunglasses. Modular bags also feature the new pattern and can be personalised to one’s taste with clip-on accessories, while a 3D version of the Greca appears on smaller items, like jewellery, hairpins and bold belt buckles.
Watch the presentation below.
