Earlier this year, it was reported that Harry Styles has been looking forward to launching a skincare brand. After looking into things, his fans are convinced that the singer is going to launch a cosmetic or either fashion brand called ‘Pleasing’. This comes in after he was spotted wearing a hoodie of the same name.

In June, it was revealed that the singer had filed paperwork under his full name Harry Edward Styles to begin the “wholesale of perfume and cosmetics”. In the documents obtained by US Weekly, Styles was listed as Director of the company, named Pleased As Holdings Limited, alongside his longtime executive assistant Emma Spring. Fans also found that the new company shared the same address as Erskine Records Ltd, the singer’s recording label.

The singer has been quite popular for his gender-neutral looks. He has been topping every occasion’s best-dressed list and everyone just loves what he does. From grandpa-chic style to coloured suits, the singer has been all over when it comes to his fashion.

According to the 2020 report by Lyst, Harry Styles, Beyoncé, and BTS leader RM were noted as some of the most influential celebrities in fashion. They took the first three spots followed by AOC, Travis Scott, and Lizzo. The shopping platform had released its Year in Review 2020 last week, consolidating data from over 100 million shoppers through searches, views and sales metrics on the platform. Based on their data, these 10 celebrities were responsible for the “biggest spikes in searches, sales, news coverage and social media mentions over the last 12 months”.

For quite some time, Styles has made many headlines with his gender-defying wardrobe choices. Within 24 hours of the release of his single, Golden, page views for blue and turquoise blazers allegedly increased 52% on Lyst, whilst searches for yellow bucket hats increased 92%. Additionally, his JW Anderson cardigan sparked a viral #HarryStylesCardigan challenge on TikTok, with searches for the product spiking 166% during the last week of June 2020.

Now, with ‘Pleasing’ coming up, we can get to own the singer’s style in his own unique way.

Also Read: Harry Styles, Beyonce And BTS’s RM Tops Lyst’s Best Dressed List