Gucci Diana first debuted in 1991, which was loved by Princess Diana. The bag is now reimagined by Creative Director Alessandro Michele and making a comeback in 2021. 

The current iteration is distinguished by a removable, neon leather belt, a nod to the functional bands that once came with the original bag to maintain the shape of the handles which gives a contemporary approach to the archival elements.

Michele explores the concept of embodiment in the new line, which is designed to evoke an aesthetic, but also an attitude. At the edge of inspiration, he takes a step beyond in a contemplation on the vast and impactful influence that a person, or perhaps, a persona, has had across generations and cultures.

The Gucci Diana is reflective of a certain era, even its silhouette echoes a moment in which practicality took its rightful place in the wardrobe but the line maintains its timeless appeal. It represents the notion of style in constant evolution, fitting perfectly into the conventions of sophistication one day and undergoing reinvention the next, speaking to the House’s message of fluidity, freedom, and embracing fashion as a powerful medium of self-expression.

Every Gucci Diana is paired with three matching coloured belts in either fluorescent yellow, pink or orange. Each belt has a functional buckle and features a Gucci script logo in gold metallic film on its outer side.  The medium Gucci Diana makes an ideal daily bag or working tote on account of its roomy interior and detachable leather shoulder strap. The small size is the perfect everyday bag and also comes with a detachable leather shoulder strap. Finally, the mini bag is a charming everyday companion. The interiors of the leather Gucci Diana bags are lined in beige microfibre.

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