In an era that glorifies hustle culture, poet and designer Pranav Misra chooses to go against the grain and savour life—one moment at a time—with a robust wellness routine. And he does it while calling the shots at his buzzy, hype-inducing label, Heumn. Is there a secret to his monk-like calm and unbridled creativity? We find out.  

How do you start your mornings?  
Pranav Misra: IA glass of warm water and chia seeds, followed by a hot cup of tea. An hour of my morning time is dedicated to reading. I start with the day’s newspaper and then continue with the books that I might be reading at the time.  

What will we see sitting on your bathroom shelf? 
PM: Bathroom essentials, plants and books.  

Your go-to grooming products?  
PM: Hair dust and hair serum by Off Days [by Rod Anker].  

 Your day and night fragrances
PM: Burberry Hero mixed with Gucci Bloom in the day and Jo Malone Wood Sage & Sea Salt at night. 

How do you like your coffee?  
PM: A hot, single shot americano. 

What does breakfast look like?  
PM: Seasonal fruits, oats, two eggs, grilled tomato, baked sweet potato, toast and sautéed vegetables. 

What’s your workout routine like? 
PM: I mostly walk the entire day even if I am working from home. I eat my breakfast walking, too. Besides that, I also visit the gym for weight training.  

Different news portals you check out in the morning. 
PM: The Hindu. 

Morning music. 
PM: Currently, none. Usually, it depends on my mood, sometimes it’s hard metal, sometimes 90s Bollywood. The range is large.  

What are you currently reading?  
PM: Orhan Pamuk’s Museum of Innocence, Rilke, Man’s Search for Meaning by Viktor E. Frankl, Tuesdays with Morrie by Mitch Albom. 

 Three things we’ll always find on your nightstand.  
PM: Books, my late beloved father’s rosary and aspirin.  

Grooming essentials you swear by. 
PM: Shampoo and conditioner as well as an underarm roll-on. My most recent find has got to be the Vit. C Face Serum by Minimalist.