According to the latest report by Lyst, Harry Styles, Beyoncé, and BTS leader RM are officially some of the most influential celebrities in fashion. They took the first three spots followed by AOC, Travis Scott, and Lizzo.
The shopping platform released its Year in Review 2020 last week, consolidating data from over 100 million shoppers through searches, views and sales metrics on the platform. Based on their data, these 10 celebrities were responsible for the “biggest spikes in searches, sales, news coverage and social media mentions over the last 12 months”.
Since quite some time, Styles has made many headlines with his gender-defying wardrobe choices. Within 24 hours of the release of his single, “Golden”, page views for blue and turquoise blazers allegedly increased 52% on Lyst, whilst searches for yellow bucket hats increased 92%. Additionally, his JW Anderson cardigan sparked a viral #HarryStylesCardigan challenge on TikTok, with searches for the product spiking 166% during the last week of June.
Beyonce has always been familiar with the best-dressed list. This year, her “Black Is King” key outfit of a Marine Serre catsuit, which features a crescent moon print, created such as buzz that searches for the French brand spiked 426% within 48 hours of its debut.
BTS has the most huge fanbase for a boyband and its impact on trends has always been massive. This year, when the group visited New York, RM wore a white turtleneck and jacket ensemble. This outfit led to a rise in search for similar pieces.
Apart from the best-dressed list, the platform also released fashion labels and products that stole the show this year. Take a look at it below.
What celebrity’s style you love the most? Let us know in the comments below.
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