David Beckham Fronts Adidas's New Performance Collection
David Beckham Fronts Adidas’s New Performance Collection

Adidas is now catering to a range of different athletes with its upcoming “multi-sport” collection. Titled READY,  the collection is made from the fabrics that is suitable for various environments and terrains. The brand has taken overboard athletes like David Beckham and track and field runner Noah Lyles to front the campaign, which features sport […]

Adidas is now catering to a range of different athletes with its upcoming “multi-sport” collection. Titled READY,  the collection is made from the fabrics that is suitable for various environments and terrains.

 

The brand has taken overboard athletes like David Beckham and track and field runner Noah Lyles to front the campaign, which features sport pieces like shorts, T-shirts, hoodies and jackets in action across various activities. The READY collection sees the shades of blue and it is intended to combat four climatic conditions- heat, cold, wind and rain.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by David Beckham (@beckham75) on Mar 19, 2020 at 1:31am PDT

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by 🏃🏼‍♀️Runpack 🇫🇷 (@runpackfr) on Mar 18, 2020 at 4:17am PDT

 

 

 

“Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions,” said Josefine Aberg, VP of design at adidas. “The collection is inspired by the discipline of a military wardrobe, but with a 2020 feel — functional yet stylish pieces that can be layered to protect you all year round.”

 

The collection is available in Adidas stores and online websites.

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