Virat Kohli has been ranked as the most valuable celebrity for the fourth consecutive year in 2020 with a brand value of USD 237.7 million. The second and third slots have gone to Bollywood stars Akshay Kumar and Ranveer Singh, according to a recent survey conducted by agency Duff & Phelps.

Of the top ten most-valued celebs, only Kohli is outside of the filmdom, and of the nine film stars, only two are females in the 2020 ranking.

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In a press release, the agency said that while Kohli’s brand remained the same, the top 20 celebs lost five percent of their combined value to USD 1 billion in 2020, which shouldn’t come as a surprise since the pandemic disrupted the entertainment sector to a great extent, resulting in a slowdown of advertising spends.

While Akshay Kumar retains the second position with a brand value of USD 118.9 million, a jump of 13.8 percent, Ranveer Singh also retains his third position again for the second year, with a brand value of USD 102.9 million, the agency said in its sixth edition of celebrity brand valuation study.

The study is based on brand value derived from their product endorsement portfolio and relative social media presence. It examined the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

With a valuation of USD 51.1 million, Shah Rukh Khan has improved his ranking by a notch to the fourth slot in 2020, while Deepika Padukone is the fifth most valued celeb with USD 50.4 million but down from the third slot in 2019; Alia Bhatt has improved to sixth slot from seventh in 2019 with USD 48 million.

Ayushmann Khurrana has moved up four notches to the sixth rank with valuation of USD 48 million, but Salman Khan slipped two notches to the eighth slot with a value of USD 45 million, while Amitabh Bachchan is ninth (USD 44.2 million) and Hrithik Roshan is ranked 10th (USD 39.4).

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