A strong believer in the See Now Buy Now model, Tommy Hilfiger is all set to showcase his TommyNow experiential fashion show in Shanghai on September 4th. It’s also a first for Formula One world champion Lewis Hamilton as he collaborates with the brand for the TommyXLewis collection. Hamilton is seen wearing the brand’s logo sweatshirt and a plaid shirt in a short clip posted on Instagram.  “For Fall 2018, our experiential event will evolve to become an even greater storytelling experience that celebrates our powerful Fall 2018 collections and ambassador partnerships. After successful stops in North America and Europe, I look forward to unveiling our next season on a new continent,” Hilfiger said in a statement to IANS.

The Tommy Hilfiger shows in New York, Los Angeles, London, and Milan have proven to be successes and the brand now wishes to carry the same to the Asia Pacific region. The show is also parting ways with supermodel Gigi Hadid as she co-designed Tommy Hilfiger collections since 2016. The collection will be available to shop online in 70 countries and in Tommy Hilfiger shows.

To catch the show live, tune in on our website for the brand’s fifth in-season fashion show.