Switzerland tourism just announced the launch of two new campaigns: the Winter Campaign for 2016 and the ‘Nature Wants You Back Campaign’ for 2017. And guess who the brand ambassador of their summer campaign (Nature Wants You Back Campaign) is? It’s none other than Ranveer Singh.

The Winter Campaign, with its tagline ‘You can… but you don’t have to’, is all about action and adventure in Switzerland, which is one of nature’s most artistic canvases while the tagline for the summer campaign is ‘#INLOVEWITHSWITZERLAND’.

While their Winter campaign intends to showcase options such skiing, sledging, snowboarding, Christmas markets, open air hot springs, and igloo stays for visitors/travellers, the summer campaign focuses on an array of activities such as sky-diving, wakeboarding, canyoning, among other activities.

According to Claudio Zemp, the director of Switzerland Tourism, India, “With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”

 Switzerland has a whole lot of things to experience during winters. Some of the winter attractions include The Songbird festival Davos (which is considered one of the best music festivals in Switzerland), The Master World Cup, the Alpine World Ski Championships, the Snow Polo World Cup, the St. Moritz Gourmet Festival, Cricket on Ice, among other things.