It is nearly three years since he retired, but Sachin Tendulkar’s brand value continues to be as big as ever for advertisers and marketers. The master batsman is now the brand ambassador for travel portal Musafir.com. He was in Dubai around the same time as Prime Minister Narendra Modi’s visit to launch a campaign by Musafir and Dubai Tourism to promote the gulf state as a destination for Indian travellers. He also took time to visit the city’s best known landmarks like Burj Al Arab and the Palm Island.“I’ve had an absolutely fantastic time in Dubai,” he said, “On a personal level, Dubai has always been one of my favourite destinations for its diversity, spectacular scenery, and multiple leisure and entertainment options.”