It looks like Keanu Reeves is the latest celebrity to be bitten by the NFT bug. The Matrix actor, after making fun of NFTs in the past, has joined an organization called ‘Futureverse’ a platform which focuses on NFTs and art in the Metaverse.

Reeves will be joined by his partner Alexandra Grant, a visual artist, to undertake the project. According to a report by The Hollywood Reporter, Futurverse will focus on helping artists by sell selling their work on the metaverse as NFTs. Yeah, we don’t know what that means entirely either. 

Speaking to the same publication, Grant was quoted as saying, “I feel like the Futureverse Foundation is a proposal. If we do have this opportunity of building a new economy of [cultural] exchange, how do we? It’s new for all of us to be thinking about the partnerships between the art world, Hollywood and tech coming together in this really beautiful way.”

Reeves certainly isn’t the first celebrity to hop on to the NFT bandwagon. In the past, personalities like Neymar and Jimmy Fallon, among others have made some heavy investments in the Bored Ape Yacht Club. A couple of weeks ago, multiple Oscar-winning actor, Anthony Hopkins also expressed his desire to buy some jpegs. 

But what’s ironic about Reeves’s involvement is the statement he made back in December 2021 to The Verge. While promoting his movie, which ironically was The Matrix: Resurrections, Reeves expressed scepticism about the rising trend of non-fungible tokens, saying that his friend had bought him some crypto but he wasn’t sure what to do with them.

When the reporter further prodded him on NFTs and their digital scarcity, Reeves said that NFTs are “easily reproduced,” right before letting out a high-pitched giggle. Although, on the brighter side, Reeves did show his concern about Facebook’s rising influence over the metaverse, saying he hopes “Facebook would keep its paws off it.”

The internet is obviously (and understandably) upset. Here’s how it’s reacting 

( Image credits: Warner Bros )