In an attempt to reduce harmful environmental impacts and drive positive change, Gucci announced that it is offsetting all remaining Greenhouse Gas (GHG) emissions annually from its own operations and the entire supply chain. Gucci has been operationally embedding its long-term sustainability strategy into the business over the last years and has taken this next step to become entirely carbon neutral in recognition that additional measures are required given the urgent need for climate action. 

As part of a comprehensive approach, the luxury brand will account for all its GHG emissions associated with its business activities by setting up hierarchy of actions to avoid, reduce, restore and offset its GHG emissions though a series of REDD+ projects. “A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, President & CEO of Gucci. 

Gucci was one of the first luxury brands to adopt an Environment Profit and Loss (EP&L) account, which acts as a benchmark to measure progress during the implementation of Gucci’s 10-year sustainability strategy (2015-2025).