Ermenegildo Zegna unveils the Fall-Winter 2018 campaign ‘Defining Moments’ with actors Javier Bardem and Dev Patel as they move from Los Angeles to Madrid in a spirited exploration of divergent realities. The campaign is aimed to bring out everyday moments that make us smile through the powerful role of banter and comradery among friends. The video commences with Dev Patel arriving unexpectedly in Javier Bardem’s hometown Madrid. Against the colorful backdrop of Madrid’s elegant boulevards, lush parks, and contemporary museums, McDean captures the witty interplay between the two award-winning actors by means of an amusing sequence of lighthearted adventures. 

The actors dressed in Luxury Leisurewear and Ermenegildo Zegna Couture XXX bring to life a contemporary metropolitan wardrobe where the ease of casual wear meets the attention to detail and precious finishings of couture tailoring. The campaign is shot by internationally acclaimed film-maker and photographer Craig McDean.