It’s great news for all the animal-lovers out there!

Following the suit of other luxury brands, Chanel has agreed to ban fur. But that’s not all. This French company has taken a step further by renouncing the use of exotic skins.

On the eve of its Pre-Fall Metiers d’Art show, the creative director of Chanel, Karl Lagerfeld, recently told WWD, “There is a problem of supply and that was not Chanel’s business anyway. We did it because it’s in the air, but it’s not an air people imposed on us. It’s a free choice.”

Lagerfeld also claimed that he couldn’t remember using fur in his old collections, whereas the co-founder, Gabrielle Chanel has sported few fur coats back in the day.

The company’s spokesperson told CNN that this was a conscious decision was made in part for the brand to maintain its ethical standards.

And, people at PETA expressed their happiness on Twitter: