Apple’s latest products are here, and they’re packed with upgrades. The Apple Watch Series 10 is their slimmest yet, with a larger display and new health features, while the Ultra 2 gets a sleek black titanium option. The AirPods 4 now support USB-C charging and have a fresh design, while the AirPods Max come in bold new colours. As for the iPhone 16, it’s powered by the A18 chip, offers impressive camera upgrades, and has cool AI features. From watches to iPhones, Apple’s raising the game with these new releases.
Apple Watch Series 10 and Ultra 2
The Apple Watch Series 10 is Apple’s slimmest watch yet, with a larger display thanks to its wide-angle OLED screen. The body is a mix of titanium and aluminium, with finishes available in black, gold, or natural. On the health front, it steps up with improved women's health features, plus there’s a new tides app that tracks shorelines worldwide—perfect for snorkelling enthusiasts. Charging is faster now, too. Pricing starts at $399 for the GPS model and goes up to $499 for the cellular version.
As for the Ultra, it sticks with the 2nd generation but introduces a sleek new black titanium option.
Apple Airpods 4, Max and Pro
Apple's keeping the updates coming, and now it's time for the new AirPods 4. These wireless earbuds sport a fresh design and pack the H2 chip, which powers "personalized" spatial audio even in their open-air style. The charging case is the smallest Apple’s ever made for AirPods and, in a big move, now supports USB-C charging—goodbye, Lightning!
For the over-ear lovers, Apple has also refreshed the AirPods Max. The sleek headphones now come in new colours like midnight, blue, purple, orange, and starlight, and they've added a USB-C port as well.
The AirPods 4 come in two versions: the base model and another with active noise cancellation. Both look similar, but the ANC model gives you that extra sound isolation. Pricing starts at $129 for the regular model, and $179 for the noise-cancelling version. Pre-orders start today, with availability from Sept. 20.
No AirPods Pro 3 just yet, but Apple is introducing some new health features to the AirPods Pro 2, keeping things interesting for current users.
Apple iPhone 16 and 16 Plus
The iPhone 16 is launching in ultramarine, teal, pink, white, and black. It introduces a customisable action button, letting you instantly access the camera or perform other tasks like recording a voice memo. The new Camera Control feature allows for easy adjustments via slide gestures and includes a haptic touch experience for fine control.
Powered by the new A18 chip, Apple Intelligence plays a big role, integrating AI into everything from messaging to photos. New AI tools include text summarisation, emoji and image generation, and even visual intelligence, which can scan real-world objects for information. Siri also gets smarter, allowing you to adjust commands on the fly. For gamers, the A18 chip offers 30% more gaming power with improved thermal management and hardware-accelerated ray tracing for realistic lighting. The iPhone 16 starts at $799, and the 16 Plus begins at $899.
Apple iPhone 16 Pro and Pro Plus
The iPhone 16 Pro boasts thinner bezels to highlight its new ProMotion display, while the iPhone 16 Pro, despite claims of a "stunning new design," looks quite similar to the iPhone 15 Pro. You can choose from four finishes: darker black titanium, brighter white titanium, natural titanium, and the new desert titanium.
Powered by the A18 Pro chip, it features a 16-core neural engine with 17% more bandwidth than the A17 Pro, and a 6-core GPU offering double the ray tracing performance for enhanced gaming.
Camera upgrades include a 48-megapixel fusion camera, a 48-megapixel ultrawide, and a 5x telephoto lens. The iPhone 16 Pro can also shoot 4K video at 120 fps for cinematic slow-motion shots. Apple includes four studio-quality mics for spatial audio capture, along with an AI-powered Audio Mix feature that lets you adjust background noise and speech balance.
The iPhone 16 Pro starts at $999, and the Pro Max starts at $1,199.
