Sexting is going to get a whole lotta easier. On Thursday, WhatsApp rolled out its highly-awaited ‘disappearing messages’ feature although for now, it only has a time limit of seven days before a message gets automatically deleted.

While this feature is available for individual and group chats, only the admin of the group chat will be able to enable the feature for that particular group chat.

The feature is now official and according to media reports, will be rolled out to all WhatsApp users by the end of this month.

The goal for the ‘disappearing messages’ feature on WhatsApp? “To make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever,” said the Facebook-owned company in a statement.

“That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp. When the ‘disappearing messages’ feature is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private,” it added.

“We’re starting with seven days because we think it offers peace of mind that conversations aren’t permanent, while remaining practical so you don’t forget what you were chatting about. The shopping list or store address you received a few days ago will be there while you need it, and then disappear after you don’t,” the company explained.

How to switch on the ‘disappearing messages’ feature on WhatsApp:

Open the WhatsApp chat.

Tap the contact’s name.

Tap Disappearing messages.

If prompted, tap CONTINUE.

Select On.

(Header image: A still from Addicted to Sexting)