In the dystopian masterpiece Brave New World, Aldous Huxley presents a nightmarish picture of how the unfettered advancement of technology without any regard for ethics will lead to massive humane despair. The plot is prescient, and the relevance of his novel only gets stronger, as big tech attempts to regulate every little channel of our universe. Apple forayed into the exhilarating world of immersive experience with their latest offering Vision Pro. "Apple's first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology," is how the company describes it.

Scepticisms behind the ethics of this gadget are not unfounded, for the prevalence of Vision Pro would also bring massive privacy concerns. Yet Apple is optimistic about its usage, and has religiously maintained how this would redefine the way we interact with technology, and a plethora of videos surfacing on the internet seems to merely affirm the company's vision. From a man working in the subway or playing the guitar to checking out your resorts on Vision Pro before you check in — these clips might justify the outlandish cost of $3,500 for many, but the hidden cost seems priceless.

The Big-Tech's maddening obsession with immersive experience should make one wonder: why are these companies so fond of immersive technology? Why do they want people to lose their sense of time and place and lose themselves in the gadget? Most importantly, is this obsession a subtle comment on the gut-wrenching state of the world - of which they are equally responsible - that people are always looking for an escape?

Aesthetically, Vision Pro resembles ski goggles. You can control if you want your eyes to be seen in public. Whatever is left of the community seems to be under direct threat from the rising world of wearables that promise you individuality, and an uncompromising experience. The Verge's Nilay Patel writes, "The biggest tradeoff of all is that using the Vision Pro is such a lonely experience, regardless of the weird ghost eyes on the front. You’re in there, having experiences all by yourself that no one else can take part in."