Inside The Rs 428 Cr Valuation Of Olympic Gold Medalist Neeraj Chopra's Social Media Capital
Inside The Rs 428 Cr Valuation Of Olympic Gold Medalist Neeraj Chopra’s Social Media Capital

Neeraj Chopra’s golden triumph at the Tokyo Olympics not only made him India’s blue-eyed boy, but also helped soar his social media popularity to towering heights. According to a report by research consultancy firm YouGov SPORT, the hard-working javelin thrower recorded over 2.9 million mentions from over 1.4 million authors on Instagram during the event, […]

Neeraj Chopra’s golden triumph at the Tokyo Olympics not only made him India’s blue-eyed boy, but also helped soar his social media popularity to towering heights.

 

According to a report by research consultancy firm YouGov SPORT, the hard-working javelin thrower recorded over 2.9 million mentions from over 1.4 million authors on Instagram during the event, making him the ‘most mentioned’ athlete globally.

These numbers also represent a whopping 1,401 per cent increase in mentions and 2,055 per cent increase in his mentions from separate authors online.

 

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