The financial juggernaut that the Board of Control for Cricket in India (BCCI) is, shows no signs of slowing down. Their upward trajectory that started at the turn of this century has only grown stronger with every year. From the broadcasting rights to the title sponsor, every avenue of money-making for the BCCI has grown multiplefold in the last two decades. Not to forget the Indian Premier League which has contributed massively to the financial muscles of the cricketing board. With the inclusion of two more teams in 2022, many thought the popularity of the league would dwindle because of the dilution of the competition. However, the financial report of the BCCI for 2024, as accessed by the PTI, disproves this notion. We look at how rich Indian cricket got in 2024.
BCCI Bank Balance Rises Up To ₹20,686 Crore
India is undisputably the biggest market of cricket, drawing millions of viewers for even the most inconsequential matches, let alone the competitive ones. Cricket sells around the year, and nothing testifies to this as the annual revenue of the BCCI, which stands at ₹20,686 crore in 2024, a staggering increase of ₹4200 crore from the last year, as per PTI.
How Much Does BCCI Earn From IPL?
As mentioned, the BCCI's biggest source of revenue is the Indian Premier League. The board saw a significant increase in profit during the IPL 2023 season, earning a staggering ₹5,120 crore. This marked a 116% rise from the earnings of INR 2,367 crore in 2022. The total revenue from IPL 2023 reached ₹11,769 crores, a 78% increase. The boost in revenue can be attributed to new media rights and sponsorship deals that were implemented for the 2023-2027 cycle, including a media rights deal valued at approximately ₹48,390 crore. The figures for the IPL 2024 are yet to be released, but if viewership metrics are anything to go by, their upward trajectory will continue.
How Much Does BCCI Get From Title Sponsor Dream 11?
In July 2023, BCCI signed a three-year deal with Dream 11, the online gaming platform, as a new title sponsor for the Indian cricket team. This happened after Byju's ended their contract in March. As per this deal, the BCCI are getting ₹358 crore over the course of three years. In addition, Adidas has been roped in as a main kit supplier for a period of five years. The German sportswear manufacturer paid a whopping ₹252 crore to bag this deal. Moreover, the leading bilateral series sponsor has to pay the BCCI a sum of ₹4-6 crore per match.
Here's How Much BCCI Earns From Media Rights
For five years between 2023 and 2028, the media rights for Indian cricket, both home and away matches, were sold to Viacom 18 for ₹5963 crore. This is the most expensive broadcasting rights in the history of Indian cricket. In simpler terms, Viacom 18 pays ₹67.75 crore per match to the BCCI. The deal also includes domestic matches but not the IPL. Both digital and television rights for the IPL for five years amounted to ₹48,390.5 Cr.
