Let's be honest. With alarmingly inflated ticket prices, environmental concerns, the sheer spectacle of watching $15 million machines contort into twisted bundles of carbon fibre and metal every other weekend, perhaps spending more money on F1 isn't the best of ideas. Not that we care too much—the merch potential of this sport is currently peaking through the stratosphere. Everything from clothing to Lego sets, timepieces, bar kits, trading cards—there's no shortage of cool, quirky, and surprisingly cute additions to build on your fandom. Here's some of our favourites:
The McLaren x Levi's Capsule Wardrobe
Honestly, it was quite difficult to pick a single piece from this incredible retro-racing drop from earlier this year. If I had to, I think I'd go with the boldest part of this collection—a full-size, unisex racing jumpsuit, complete with old-school sponsorship patches and 'McLaren Racing' type down the front of the right-side leg. There's great denim jackets, jeans, as well as some slick old-school tees here as well; if there's any team to follow when it comes to sheer uniqueness and flair, McLaren definitely takes pole.
Ferrari's 'Football Jersey' Carlos Sainz Tee
Not everyone wants to wear polos when representing their favourite drivers. It's a good thing that Puma's vast (and surprisingly deep) Scuderia Ferrari collection took note, perhaps dropping the perfect fit for a sweltering monsoon open-air race weekend. Easily my favourite from the 2024 collection, this comes in both Charles Leclerc and Carlos Sainz prints—though given that the Spanish driver's traditional yellow-red colours feature heavily on this piece, we think his takes the cake. Oh yeah, and he's a lot better at football than his soon-to-be-ex-teammate is; no cap.
Topps F1 Turbo Attax 2024
Who said that you're too old to play with trading cards? Certainly no one on the paddock—collect them all with this massive pack of cards filled to the brim with up-to-season stats, super-rare special designs, extra goodies and more. If you're a fan of the V10 era, keep an eye out for Michael Schumacher's relic card—a super rare collectible featuring a patch of fabric from one of the legendary German racer's iconic Ferrari suit.
McLaren MP4/4 & Ayrton Senna
Step into the golden era of F1 with the LEGO® Icons McLaren MP4/4 & Ayrton Senna set (10330), a must-have for any racing fan who knows 1988 was the year. This sleek replica, developed with McLaren and SENNA, captures the legendary MP4/4 in all its glory, from working steering and rod suspension to a detailed turbocharged V6 engine. Complete with a display stand and Ayrton Senna minifigure podium, this set is more than a build—it’s a piece of motorsport history, perfect for your desk to remind everyone that legends never fade.
Puma's F1 Leadcat 2.0 Unisex Motorsport Slides
The F1® Leadcat 2.0 slides are your go-to for comfort all season long. Building on the OG Leadcat’s fit, this version features a padded strap with the F1® logo, an extra-moulded footbed for soft support, and a grippy IMEVA outsole. With a sleek slip-on design and PUMA Motorsport branding, these slides combine style and comfort effortlessly. Plus, they’re made with at least 30% recycled materials, so you can feel good about your choice while keeping your feet happy.