Liverpool Football Club has secured a monumental new kit deal with Adidas, set to begin in the 2025-26 season, marking a significant financial and cultural leap for the Merseyside giants. The five-year agreement, reportedly worth over $77.5 million annually, doubles the club’s current earnings from Nike and catapults Liverpool into the upper echelons of football’s most lucrative kit sponsorships. Check out seven of the most expensive kit sponsorships in football

From Liverpool to Real Madrid: 8 Most Expensive Kit Deals In Football

Real Madrid X Adidas

Value: $129 million per year

Real Madrid’s long-standing Adidas partnership reportedly nets them $129 million annually. As Spain’s most decorated club and a perennial Champions League contender, their global appeal justifies this hefty figure. Exact values fluctuate with performance incentives, but they remain a titan in kit deal earnings, surpassing every other club in Europe.

Manchester United X Adidas

Value: $116 Million

Manchester United reign supreme with their $116 million annual Adidas deal, a ten-year extension set to run from 2025 to 2035. Despite inconsistent on-field results, their unparalleled global brand—built on decades of success—secures them the top spot. This deal, dwarfing most competitors, underscores United’s commercial clout, even as rivals challenge their on-pitch supremacy.

Barcelona X Nike

Value: $104.2 Million per year

Barcelona’s Nike deal, extended through 2038, brings in an estimated $1.7 billion overall, and around $104.2 million per year, bolstered by royalties and their massive worldwide following. Despite financial turbulence in recent years, the Catalan giants’ storied history and Lionel Messi's legacy (even post-departure) keep them near the top. "It's the best financial agreement in the history of sport with a kit supplier," Barca boss Laporta said about the deal.

Arsenal X Adidas

Value: $92 Million per year

Arsenal’s six-year Adidas renewal, signed in 2024, fetch them a whopping $92 million per year. Their resurgence under Mikel Arteta, coupled with a rich history and London marketability, positions them firmly among the “big six.” This deal edges them closer to the very top, with room to grow as they chase silverware.

Paris Saint-Germain X Nike

Value: $87 Million per year

Six years ago when Kylian Mbappe still used to be the face of PSG, they extended their partnership with Nike till 2032, a deal that fetched them $87 million per year. While Mbappe's departure has definitely diminished their popularity worldwide, the club remain a force majeure in Ligue 1.

Manchester City X Puma

Value: $83.9 million per year

Manchester City’s $83.9 million-per-year Puma deal, running until 2029, reflects their transformation into a global powerhouse under Pep Guardiola. While not yet matching United’s commercial juggernaut status, City’s sustained success—multiple Premier League titles and a Champions League crown—ensures they’re a top-ten fixture in kit deals.

Liverpool X Adidas

Value: $77.5 million per year

Adidas, the German sportswear giant, outbid Nike and Puma in a competitive tender process, ending Liverpool’s five-year partnership with Nike that concludes at the end of the 2024-25 season. The new contract is the costliest in the club's history, as they would rake in $77.5 million annually, besides heft commission from merchandise sales.

Chelsea X Nike

Price: $75 million per year

The deal between Chelsea FC and Nike, signed in 2016, when Chelsea were still a Premier League powerhouse, is a significant partnership that marked a new era for the club, though things have gone wayward lately. The agreement was reported to be worth around $75 million making it one of the most lucrative kit deals in football at the time.