So you think you are absolutely clued into the fashion world and are ready to rub shoulders with fashionistas and celebrities? But do you know how to correctly say Chanel? Or Versace? Which one is with a “sh” like in shoe and with a “ch” in church? How about Balenciaga? Or Yves Saint Laurent? Or Gucci (Is it Gucky?)
Here’s a simple one: Do you know how to pronounce Zara?
No Einstein, it’s not with a Z. I wouldn’t be asking this question if it were that easy.
Yeah, being a Spanish brand, it’s pronounced correctly as “tha-da”. While you take some time to get over this existential crisis, here’s some more brand names and how to same them correctly:
Adidas
You say UH-DEED-AAS
You should be saying AAH-DEE-DAS
Porsche
You say PORSH (I can’t believe you say that)
You should be saying POR-SHAA
Volkswagen
You say VOLKS-WAGON (Nope, that’s wrong)
You should be saying FOAKS-VAA-GUN (German Vs become Fs)
Hermes
You say HER-MISS (How dare you?)
You should be saying AIR-MEZ
Louis Vuitton
You say LOO-EES VOOI-TON (Like an idiot)
You should be saying LOO-EE WE-TAWN
Chanel
You say CHANNEL (It’s not on TV)
You should be saying SHUH-NEL
Versace
You say VER-SAYS or VER-SEYCH (good lord)
You should be saying VER-SAH-CHE