The concept of movie promotions has taken a different turn altogether these days. Given how important it is to build up hype before a film releases, actors and filmmakers today understand the need to be innovative with their promotional strategies. Interestingly enough, there have been many instances of celebrities having done unusual things to build the hype around their upcoming releases. Here’s a list that will run you through such instances…

When Dhanush Watched The Movie With His Fans  

Dhanush’s movie Thiruchitrambalam was released on August 18, in around 300 theatres in Tamil Nadu. The actor along with music director Anirudh Ravichandran visited a local theatre. And well, they joined the audiences, and fans just couldn’t believe their eyes. Photos and videos of the same went viral after the incident.  

Alia Bhatt Took A City Tour On An Open Deck Bus 

To promote her movie Gangubai Kathiawadi, Bhatt hopped onto an open deck bus in Mumbai. Clad in a white saree, the actress replicated her character’s signature style and gesture and made the most out of the unusual promotions. It is believed that Bhatt and her team started from Andheri and went all the way up to Malad. She was seen waving at her fans and posing for the media while at it!

Varun Dhawan Got Featured On A Namkeen Packet!  

The movie will release in 2023, but it seems like the promotions have already begun with gusto! Dhawan shared a picture of a namkeen packet on his Instagram, where a look from his movie was shown. Dhawan commented how it felt crazy to spot himself on a snack cover.  Intentional or not, your guess is as good as ours.

Vijay Deverakonda And Ananya Panday Took The Local Train 

As part of their promotions for the movie Liger, Deverakonda and Panday recently boarded a Mumbai local. They engaged in candid conversations and the actor even pretended to take a nap on the actress’s lap. They also make a lovely pair. Don’t they?

Ayushmann Khurrana Danced At A Wedding Procession  

While promoting the movie Shubh Mangal Jyada Saavdhan, actors Ayushmann Khurrana and Jitendra Kumar sat on a wedding chariot in Delhi. It even had a band that played peppy Bollywood songs that are generally played at events like these. Khurrana and Kumar were seen enjoying the event as much as the on-lookers.  

Vidya Balan Faking Pregnancy 

Balan has taken on fake appearances not once but twice, as far as promoting her movies is concerned. While promoting her mystery thriller Kahani, the feisty actress went everywhere with a pregnant belly. Soon after, during the promotions of Bobby Jasoos, Balan disguised as a beggar and sat outside the Hyderabad railway station. 

Aditya Roy Kapur And Parineeti Chopra Went On An Eating Spree 

The duo were promoting Daawat-e-Ishq during which they visited various cities in India. Wherever they went, Chopra and Kapur tried out popular cuisines and maintained how they’d now have to work extra hard in the gym to make up for the indulgence!

Lead Image: Ananya Panday/ Instagram