The Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho.

Created in a partnership with Bravado Universal Music Group’s merchandise and brand management company, the latest store will feature all the hallmarks of the band, which will include fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online starting September 9.

The collection features collaboration pieces, including men’s, women’s and children’s wear and accessories. It will present chairs and scarves from The Soloist, and raincoats and hats from Swedish raincoat brand Stutterheim. A special glassware has been developed with Baccarat engraved with the famous Rolling Stones tongue.

The store will also introduce ‘Stones Red,’ the official colour from Pantone, which is established from the first use of the band’s iconic logo. A collection celebrating the Patone colour will also be released during the launch.

The store’s window features a sound wave installation taken from the opening to the 1966 hit track ‘Paint It Black’.