KFC is set to launch its own gaming console that comes with an in-built chicken warmer. It features a custom-built cooling system that utilises heat produced by the console’s components to heat up the chicken section.
The console has been reportedly designed by Cooler Master, a Taiwanese computer hardware manufacturer that mostly focuses on cooling systems for desktops. The company also manufactures gaming keyboards, chairs, monitors, and more.
“The chicken chamber will keep its contents hot, ready for consumption during intense gaming sessions,” the food brand said in a statement.
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“This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience… what’s not to like?” KFC spokesman Mark Cheevers told the BBC. He also added: “If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they’d be welcome to get in touch.”
As of now, there’s no price mentioned or the release date for the gaming console. Cheevers said: “We all know the console war is vicious, but we’re very confident in the KFConsole as our flagship entry.”
The KFConsole advertising campaign began in June and gained more than 11 million views on the brand’s Twitter page. Back in August, KFC said it was pausing its “Finger-Lickin’ Good” slogan given the current hygiene advice around the ongoing coronavirus pandemic.
The food chain confirmed its partnership with global hardware manufacturer Cooler Master to develop the console. It said it had gone through multiple stages of development which included custom-built casing, creating the unique cooling system and integrating the signature chicken chamber, as reported by BBC.