Looks like we’re about to witness some stiff competition in the streaming industry. Right after Amazon Prime Video went live in India, Netflix wasted no time in announcing its exclusive deal with Shah Rukh Khan’s Red Chillies Entertainment. This means, Netflix now has streaming rights for all the titles under the Red Chillies banner.

Netflix’s Chief Content Officer Ted Sarados recently stated how, “Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His monicker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”. And according to Shah Rukh, “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are”.

The first film to be aired on Neflix will be Gauri Shinde’s Dear Zindagi which also stars Alia Bhatt. Other titles include box office hits such as Happy New Year, Dilwale and Om Shanti Om.

Its competitor, Amazon Prime Video, has also announced tie-ups with Yash Raj Films, Dharma Productions, T-Series, Phantom, Vishesh Films among others, taking the Indian streaming market by storm.