As we move into 2025, the world of wellness is transforming, bringing innovative trends and treatments designed to cater to the modern man. Whether you’re in your twenties just getting into fitness or in your forties focusing on longevity, this year’s wellness landscape has something for everyone. “People will not only engage in physical fitness but equally invest time in mental fitness, emotional fitness and spiritual fitness since man is a social being and cannot function in silos. The trend would be to live a balanced life where wellness is the lifestyle,” says Dr Rajesh Srinivas, General Manager at Swastik Wellbeing. From cutting-edge therapies to revolutionary products, here’s what’s making waves in men’s health this year. 

The Biggest Wellness Trends  

• Longevity and Healthy Ageing 

In 2025, men are taking proactive steps to stay younger and healthier for longer. From biohacking tools to tailored diets focusing on cellular regeneration, the goal is no longer just to live longer but to live better. Regular exercise routines and mental health practices like mindfulness are becoming staples for men who want to optimise their health span. “It is well understood now that each body and circumstances of health or ill health is unique and hence a unique approach for health and wellbeing is what will work for the long term,” says Dr Srinivas. “People would follow a wellness routine to switch off the problem causing genes and live a life where the genes responsible for health stay dominant,” he adds. 

• Holistic Health Takes Over 

Gone are the days of separating physical and mental health. Men are increasingly embracing holistic wellness that blends physical fitness, emotional resilience, and mental clarity. Practices like yoga, breathwork, and mindfulness retreats are becoming popular ways to build overall balance. 

• High-Tech Fitness Tools 

Wearable tech is no longer just for tracking steps. Advanced fitness devices now monitor stress, recovery rates, and even sleep patterns, helping men fine-tune their performance and recovery like never before. Brands are also integrating AI-driven fitness coaching for a more personalised experience. 

• Eco-Conscious Wellness Choices 

Sustainability plays a huge role in wellness choices. Men are opting for eco-friendly grooming products, fitness gear made from recycled materials, and plant-based supplements. Looking good while feeling good now includes taking care of the planet too. 

Treatments That May Take Centrestage 

• Testosterone Replacement Therapy (TRT) 

As men grow older, declining testosterone levels can affect energy, libido, and overall vitality. TRT is becoming more accessible and widely accepted as a solution for improving energy, physical performance, and mood. 

• Regenerative Therapies 

Innovative treatments like platelet-rich plasma (PRP) and stem cell therapy are making waves. These therapies are helping men rejuvenate everything from their skin to their sexual health. The promise of non-invasive, science-backed solutions is attracting men of all ages. 

• Non-Surgical Aesthetics 

Subtle enhancements are in. Men are turning to minimally invasive treatments like Botox, microtox, and injectable moisturisers to combat signs of ageing without the need for surgery. It’s all about looking refreshed, not overdone. 

The Future of Sexual Wellness 

• Breaking Taboos 

The conversation around sexual health is becoming more open than ever. Men are realising the importance of addressing issues like erectile dysfunction, low libido, and performance anxiety without shame. With better education and access to treatments, sexual wellness is becoming a key part of overall health. Supporting this, one of the popular sexual wellness brands, MyMuse, has released its brand-led report on sex and intimacy, Laid in India. Based on a survey of over 10,000 Indians out of which 58% are men, the report has identified destigmatisation of men’s sexual wellness as one of the key trends. “This transparency is crucial as it normalises conversations about sexual wellness and pleasure among men. These discussions are stepping stones towards a broader societal acceptance where sexual wellness is as routine and destigmatised as any other aspect of health,” says Sahil Gupta, Co-founder, MyMuse. 

• Rise of Sexual Health Tools 

2025 is the year of tailored sexual wellness. From supplements designed to boost testosterone to wellness devices that make sure that you have a ‘good’ time with or without your partner, men now have access to customised solutions for their unique needs. “Men are increasingly acknowledging the importance of emotional connections and mental well-being in enhancing their overall life quality. Notably, our survey found that men experience a significant enhancement in emotional connection when incorporating sex toys into partner interactions, supporting the trend towards more holistic approaches to health and intimacy,” says Gupta while highlighting the rise in popularity of sexual wellness tools and devices. 

• Integration with Holistic Health 

Sexual health is being recognised as a vital part of overall wellness. Men are now incorporating it into their fitness and mental health routines, understanding that great sexual wellness improves confidence, relationships, and quality of life. 

Wellness Products in the Spotlight 

• Adaptogenic Supplements 

Natural remedies like adaptogenic mushrooms are becoming staples for men looking to reduce stress and boost energy. Reishi, cordyceps, and ashwagandha are now widely available in powders, teas, and capsules. 

• Rise in the Demand for Supplements 

Though the internet and experts are divided on the increase in the demand for supplements, mostly because these are supplied unregulated, rise in their demands is evident. It’s also because of the poor lifestyle and diet choices that people are ready to support it with supplements. When taken under prescription, supplements will make for one of the sought-after trends we might witness this year. “Another trend that is expected to takeover is that of taking vitamins and mineral supplements since the soil quality has deteriorated thereby making it difficult to get nutrient-rich food. Organic food and mindfulness are catching on like anything,” explains Srinivas. 

• Sleep Tech and Aids 

Sleep is no longer a luxury—it’s essential for daily functioning and performance. Sleep tech designed to enhance deep sleep are hitting the market. These include wearable devices that use AI algorithms to track and analyse sleep data and prompt you when you need to turn off and rest. Also take an example of innovation in mattress–brands have come up with a mattress that can change their softness based on the person’s body type and weight resulting in better sleep. Needless to say, sleep apps and trackers are already quite popular. These tools help men recharge and recover better than ever. 

Key Highlights 

• From sexual wellness to sustainable products and advanced treatments, 2025 is giving men the tools they need to feel and perform their best. 
• Sleep tech designed to enhance deep sleep are hitting the market. These include wearable devices that use AI algorithms to track and analyse sleep data and prompt you when you need to turn off and rest.  
• Men are opting for eco-friendly grooming products, fitness gear made from recycled materials, and plant-based supplements. 
• Men are realising the importance of addressing issues like erectile dysfunction, low libido, and performance anxiety without shame. 
• TRT is becoming more accessible and widely accepted as a solution for improving energy, physical performance, and mood.