What took the internet by storm last week is Carlos Sainz flaunting his hair on a motorcycle for the beauty giant, L’Oreal Paris. The F1 driver who’s known for his skills on track is also loved for his hair and looks and so the name fits in perfectly. The fact is that the industry dynamics have changed, and the shift in communication demands inclusivity, relatability and shedding off gender-specific angles. So, can a man sell us an eyeshadow palette or make a case for a good fragrance? The answer is yes!  

Multiple brands now have men leading the way, being the face of the brand and that has been a hit with consumers. From Korean celebrities to Hollywood and Indian stars, men have forayed into the beauty industry and that only talk about interesting times ahead. Here are some of the most interesting collaborations of male celebrities with beauty giants 

Ishaan Khatter for inde Wild 

A man making a convincing case for a champi oil and lip balm, sign us up. Apart from the fact that inde Wild’s campaign with Ishaan Khatter is interesting, the fact that made people talk about is the unusual choice of name and face for the campaign. The result, it caught the eyeballs and was an instant hit. 

Gong Yoo For Tom Ford Beauty 

Gong Yoo is many things which include being a commercially successful Korean actor and the face of Tom Ford Beauty. The actor was brought on board in 2022 and since that, we are sure he must have convinced many to break their back and wear Tom Ford lipstick. 

Carlos Sainz Jr for L’Oreal Paris  

The most recent of all, Sainz has joined the L’Oreal Paris family as their new ambassador. While the brand has multiple categories under it, the F1 driver seems to be flaunting his hair for the campaign. He’s joined by Bridgeton famed Simon Ashley, and we are expected to see more from them in future. 

Tom Daley for Rimmel London 

The British Olympic diver, Daley is Rimmel London’s first male Collective ambassador who was onboarded in 2022. As if seeing him knitting during the Olympics wasn’t enough that Daley is now convincing us to buy makeup and of course, we’ll happily oblige.  

Timothée Chalamet for Chanel 

Chalamet became the face of Chanel's Bleu de Chanel in May, 2023. According to the brand, the actor's ability to appear extraordinary and natural is sync with the brand's ethos.

Austin Butler for YSL Beauty 

Austin Butler is the global ambassador for the men's fragrance MYSLF by Yves Saint Laurent Beauty. According to the brand, he inspires to blur the lines between masculinity and femininity, and we are here for it. 

Nicholas Galitzine for Armani Beauty 

The British actor was named the global fragrance ambassador for Armani Beauty this month and is set to feature in the campaign for the brand’s Stronger With You Parfum. With those good looks, we are looking forward. 

Tom Hardy for Jo Malone London 

For those who don’t know Jo Malone is known for its gender-neutral fragrances that are popular among men and women, both. To have Tom Hardy as the global ambassador was the brand’s strategic move to capture more of the men’s market. Wise move, can we say? 

Cha Eun-woo for Dior Beauty 

The Korean star was brought in especially for Dior's anti-aging Capture Totale serum. Cha Eun-woo is a member of a boy band called Astro. With his unreal looks, he’s quite a fit for the brand. 

Song Kang for Bobbi Brown 

The brand is known for its philosophy of being comfortable in your skin and making a statement and so, no one is a better choice for it than Song Kang. He started with brands' hydrating Intensive Serum Foundation adverts and will continue to feature in future campaigns focused on gender-less makeup essentials.