It’s been an interesting few years for the Indian beauty industry; from the rise in premium homegrown brands to the foray of several global luxury brands into the industry, India is now home to much-anticipated brands. From premium skincare and hair care to luxury perfumes and grooming tools, demand for luxury brands is soaring high in the country as India enters a luxury revolution. As the global brands jump on this opportunity, we look at some of the most interesting launches in the past few months
Augustinus Bader
Who would have thought that the Indian consumers will be willing to spend 8-10 thousand for a cream? However, the launch of Augustinus Bader in India proved us wrong because it was bigger and grand than anything ever before. Nevertheless, it’s time to invest in your grooming routine and go for Augustinus Bader The Rich Cream that’s said to be the brand’s bestseller. The celebrity-favourite, The Rich Cream is one product that you need to keep your skin healthy, moisturised, and fight ageing.
Price: Rs 16,600 (30 ml)
Available at: Tira
OUAI
The luxury hair care brand, it’s launched by Jen Atkin, the hairstylist who’s known o style Kardashians and Jenners. Needless to say, it’s sought-after for its formulation and efficacy. The brand came to India a couple of years ago, however, saw a revival in its presence in the last few months after it’s launched on a few more e-commerce platforms. If you are ready to give in to its popularity, OUAI’s Detox Shampoo and Hair & Body Mist are a must-have.
Price: Rs 3275 (Mist) and Rs 3,775 (Shampoo)
Available at: Nykaa, Tira, Sephora India
Youth to the People
If internet reviews are to be believed, it’s one of the most efficacious clean brands that’s worth splurging on. While you might get multiple face cleansers in your budget in the market, YTTP Kale + Green Tea Spinach Vitamins Superfood stays unmatched for its squeaky-clean formula. The cleanser took the internet by storm when it was launched and now enjoys a cult status in the industry. Pick up any influencer’s Sephora haul video and it won’t be done without picking up the glass bottle of YTTP cleanser. It’s time to test the hype and get one bottle for your vanity.
Price: Rs 4,550
Available at: Tira
La Mer
No matter how many brands come and go, nothing enjoys the luxury status quite like La Mer. Crème de la Mer is the moisturiser that started it all for the brand as it was picked up, acknowledged and lauded for its transformative powers. To convince a consumer to spend over Rs 10,000 for a 30 ml jar, it must have something that no other product offers. Interestingly, it’s created by a NASA scientist who (supposedly) developed it to treat his burns. The cream boasts of a miracle broth–a blend of sea kelp and other miracle ingredients. It’s said that it took 12 years and several thousand experiments for him to perfect the formulation.
Price: Rs 16,000 (30 ml)
Available at: Tira
Creed
Original, artisanal fragrances, The House of Creed perfumes are made from the finest ingredients sourced from all over the world. These ingredients are rare and precious to create signature scents. The brand takes pride in the complexity of its ingredients that sets it apart, different from any other brand available in the market. Make sure to invest in one if you are interested in building a luxury fragrance wardrobe. For gentlemen out there, your new year grooming investment must include Creed Millesime Aventus EDP.
Price: Rs 39,200
Available at: Nykaa Man
Skin1004
Its’ an award-winning hypoallergenic and natural Korean skincare brand that made its entry to India recently. They are known for its Centella Asiatica ingredient that’s sourced from the untouched nature of Madagascar which has the world’s finest Centella. In short, if you’re looking for skincare that’s effective, gentle on skin and bears the benefits of Korean skincare, this one should be your list of brands to try. If our recommendation is to go by, its Madagascar Centella Ampoule is a must try.
Price: Rs 2,299
Available at: Tira
Obagi
It’s a medical-grade skincare that’s known to transform the skincare industry for over three decades. It’s formulated to minimise signs of ageing, fight fine lines, hyperpigmentation and dark spots. Celebrities like Alicia Keys and Drew Berrymore are known to swear by the efficacy of Obagi products. If we can recommend one product from the brand, Obagi Hydrate Facial Moisturiser that combats skin dryness and improves skin hydration.
Price: Rs 7,000
Available at: Nykaa Man
