While the Indian beauty and grooming is rapidly expanding and evolving, it’s the homegrown market space that’s making it interesting than ever before. With made in India products standing at par with global brands in terms of quality, packaging, ranges, and formula, it has become a hot spot for consumers. From fragrances to beard care– men’s grooming has become one of the fastest growing categories within the homegrown industry. Here’s looking at some of the popular brands and their offerings: 

Minimalist Maleic Bond Repair Complex 

One of the most effective hair serums by an Indian brand, this hair serum must not be missed. At par with any other international bond repair product, this is a budget buy with equally effective formula and ingredients. With maleic acid and amino acid, it’s a pre-shampoo serum that tackles hair breakage and damage. 

Soulflower Hair Growth Serum 

If you look at statistics, the number of men struggling with premature balding is way higher than women and this number is increasing given the stressful lifestyle and environmental aggressor. With potent ingredients like Redensyl and rosemary, this hair growth serum is for those suffering from hair thinning and shedding. Leave it on after the hair wash so it makes your hair look fuller while working on the scalp. 

Kama Ayurveda Bringadi Thailam Intensive Hair Treatment 

What’s stepping into the weekend without a good head massage? If it’s still not your Friday ritual, it’s time to revisit your hair routine. There’s nothing better than oiling your hair with an oil that comes with multiple benefits. One of the oldest homegrown brands with Ayurveda at its core, Kama Ayurveda’s Bringadi Thailam features 13 potent Ayurvedic Botanicals for balanced scalp and strong hair. It also prevents dandruff and gives nourished, healthy hair. 

Bombay Shaving Company Full Body Trimmer 

This brand let Indian consumers add style to the grooming; with customised razors, and targeted products, it found a gap in the industry and took over. It's a one stop solution for all your grooming needs, but one product that you must add to your kit is their full-body trimmer. It comes in handy with extended battery power and different heads for precision trimming. 

Forest Essentials After Shave  

We cannot talk about India’s beauty and grooming industry without mentioning Forest Essentials. The brand is responsible for bringing traditional Indian ingredients bottled in products with advanced formulation. This after shave spray comes packed with the goodness of sandalwood and orange peel to help soothe the skin after shaving and give it a fresh feel. Suitable for sensitive skin, this can also be used as a body Spray. 

The Man Company Almond & Thyme Beard Wash 

Gone are the days when one product was used for body and face care. It’s time to step up your grooming routine with a proper beard-care regimen and to begin with, add a beard wash as the first step. If you have medium to long-length beard, you must use a product that works on coarse beard hair. The Almond & Thyme beard wash from The Man Company doesn’t make it dry and its invigorating scent is definitely an add on. 

Dr Sheth’s Ceramide & Vitamin C Sunscreen 

You haven’t aced your skincare routine if you haven’t found a moisturiser that suits your skin, keeps it nourished and hydrated, while targeting the skin issues. Dr Sheth’s ceramide and vitamin C oil-free moisturiser is ideal for all skin types, provides intensive hydration, ensures hydration throughout the day, and doesn’t leave the face greasy.  

The Derma Co 1% Hyaluronic Sunscreen Aqua Gel

No skincare routine is complete without sunscreen. The Derma Co 1% Hyaluronic Sunscreen Aqua Gel is ideal for all skin types, gives broad spectrum protection, and doesn’t leave a white cast. If your routine is minimal and fuss-free, this product can fit in seamlessly. 

Beardo Beard and Mustache Wax - Extra Strong  

This is a must have product for those who have or wish to keep a long beard. Made with ingredients like coconut oil, and hydrogenated castor oil, this wax is an ultimate solution to keeping the beard hair frizz-free and styling it the way you want. If long, unruly beard hair annoys you, a beard wax is what might be missing from your routine. 

Ustraa Scuba Cologne 

If you like fresh, aqua fragrances, this might hit the right spot. Scuba by Ustraa is an intense, masculine fragrance for men that feels like a dip in the ocean in hot summers. So, if you are looking for cool fragrance by a homegrown brand, this one is a must try this season. 

Nykaa Naturals Tea Tree & Neem Purifying Face Wash 

Add a gentle cleanser to your routine to start the day on a fresh note. This face wash from Nylaa Naturals has a non-drying and deep-cleansing formula that makes it an ideal product to invest in during this season. Suitable for all skin types, it works on fading dark spots and brightening the skin.