Alright, gather around, because the iconic Victoria’s Secret Fashion Show is back—like that friend who disappeared for six years to “find themselves” and has returned with enlightened views and a wardrobe upgrade. The lingerie giant has dusted off its angel wings and is ready to reclaim the spotlight—this time with a modern twist.
But this isn’t your old Victoria’s Secret show; they’re promising nostalgia with a progressive update, aiming to win back old fans while attracting a new crowd. So, what’s changed, who’s back, and why should you care? Let’s dive into the grand return.
The Timing: Why Now?
Credits - Getty
Victoria's Secret hit pause in 2018 after a storm of controversies—think sinking ratings, lack of diversity and marketing that was as outdated as last season’s trends. Fast forward to 2024, and they’ve revamped everything: from more inclusive product lines to diverse campaigns that actually represent real people.
The new show is a mix of vintage glam with storytelling flair. This time, it’s not just about parading lingerie; it’s about showing off their evolution. It’s like the brand is saying, “We heard you, we saw the tweets, and yes, we’re bringing back the wings—this time, with empathy.”
Inclusivity: Breaking Stereotypes, One Wing at a Time
The show featured a total of 52 models taking on the runway. However, unlike the previous 23 editions, the 2024 show included Paloma Elsesser and Ashley Graham, two plus-size models who’re shaking up the brand’s history of cookie-cutter lineups. And the same can be said about veteran supermodels like Tyra Banks, Kate Moss and Carla Bruni, who proved that age is just a number as they stomped the runway in their signature styles. With models of all sizes, colours and ages taking on the ramp, the brand’s fresh commitment to embracing diverse beauty standards was extremely clear.
But let’s not kid ourselves; it wouldn’t be a Victoria’s Secret show without the return of its iconic angels. Adriana Lima is back, and so is her fierce walk, which hasn’t aged a day. Candice Swanepoel also returned, reminding everyone why she’s been a fan favourite for years. And hold onto your halos—Alessandra Ambrosio made a comeback, as did Behati Prinsloo, Barbara Palvin, Taylor Hill, Irina Shayk and Doutzen Kroes. The Hadid sisters, Gigi and Bella, who have both been former Angels also sent the internet into a frenzy.
The Music Lineup: Pop Powerhouses and K-pop Stardom
No Victoria’s Secret show is complete without live musical performances, and this year, they brought out the big guns. The show featured icons like Cher alongside up-and-comer Tyla. But the highlight? BLACKPINK’s Lisa brought the global K-pop craze straight to the runway. If anything, the show was proof that VS is reaching out to every corner of the world, one high note at a time.
Ditching Outdated Concepts
In 2024, Victoria’s Secret has done away with the multi-million-dollar Fantasy Bra and has even abstained from using any real feathers for their signature angel wings, to keep in line with their new eco-conscious narrative.
Viewing Experience: Stream It Your Way
Apart from its newfound woke vibes, the 2024 show embraced the digital age, streaming live on Amazon Prime Video and other social platforms like Instagram, YouTube and TikTok. It aired on October 15, complete with a pink carpet pre-show event featuring interviews and backstage access. By broadcasting the show across every possible platform, VS ensured fans could tune in from anywhere, proving that this year’s return wasn’t just about wings—it was about wings 2.0, available to stream on demand.
This wasn’t just a return; it was a rebranding. By fusing classic VS glamour with diversity, the 2024 show set the stage for a new era. The wings are back, and this time, they might actually be for everyone.
Featured image and thumbnail - Getty
