Superdry India takes this new step to cater more efficiently to its customers across the country. The website will sell the entire collection that is available across Superdry retail stores in India. The product categories will range from menswear to womenswear, along with shoes and accessories which boasts an inventory of over 4500 SKUs. The website will also have a dedicated segment for the activewear category, SuperdrySport for customers who are fitness enthusiasts.

Mr. Manu Sharma, Business Head, Superdry India said: “Omni-channel presence is of utmost importance for Superdry. It is not just about maintaining a digital presence, but also about fulfilling a need gap for people who are unable to access the brick and mortar stores or simply wish to shop from the convenience of their couch.”