Fashion designer Rahul Mishra is set to partner with Reliance Brands Limited (RBL) to create a new ready-to-wear brand.

The corporate giant and the design house will be launching the new ready-to-wear label in a 60:40 joint venture. The brand will grow both vertically and horizontally to cross-pollinate creativity in the fields of accessories, footwear, home, beauty, and jewellery for a worldwide audience. Mishra will serve as the Creative Director of the new brand.

Commenting on this partnership, Mishra says, “We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it strong know-how in the management of the luxury and retail landscape. The care they take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House. Reflecting on the critical and commercial success of Rahul Mishra couture collections, it has been our desire to equally focus on ready to wear business and extend our universe by democratising the fashion cultivated by us. With this partnership for the new brand, we are sure of achieving mindful growth while giving the process its due attention and care.”

Mishra was the first Indian to win the coveted Woolmark Prize at Milan Fashion Week and the first Indian designer to be invited to the Paris Fashion Week. His aesthetic of marrying his Indian
heritage with European cuts and tailoring is well known. The designer has also established a strong international footprint with his products being available at some of the best stores across the world, including Colette in Paris, 10 Corso Como in Milan, Harvey Nichols in London, Saks Fifth Avenue in New York, David Jones in Australia, Joyce in China, as well as on online platforms like Moda Operandi and Farfetch.

Talking about Mishra, Isha Ambani, Director, Reliance Retail Ventures Ltd says, “Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied by his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and culture.”