Raymond has in recent times helped revive the fading art of men’s tailoring in the country. To celebrate this journey and the aesthetics involved in the stitching experience, the brand recently launched a television campaign that will capture the age-old craft from a refreshingly new perspective. It is targeted not just at the connoisseurs of tailoring, but also those who are still to experience the pleasure of a tailored wardrobe.

The five-part ad series campaign weaves the ‘sketch to stitch’ narrative in the tailoring of bandhgalas, trousers and jackets. It also highlights the concept of customisation and talks about how every detail can be tailored to the customer’s taste. The aim is to help viewers decipher the mystery behind how the perfect cut and the impeccable fit come together to tell a story of creation, craftsmanship and customisation. Raymond has in recent times helped revive the fading art of men’s tailoring in the country. To celebrate this journey and the aesthetics involved in the stitching experience, the brand recently launched a television campaign that will capture the age-old craft from a refreshingly new perspective. It is targeted not just at the connoisseurs of tailoring, but also those who are still to experience the pleasure of a tailored wardrobe. The five-part ad series campaign weaves the ‘sketch to stitch’ narrative in the tailoring of bandhgalas, trousers and jackets. It also highlights the concept of customisation and talks about how every detail can be tailored to the customer’s taste. The aim is to help viewers decipher the mystery behind how the perfect cut and the impeccable fit come together to tell a story of creation, craftsmanship and customisation.