Egyptian mummies were swathed in linen because the fabric symbolised purity and goodness. It was also a marker for wealth – sometimes, the fabric was even used as a form of currency. What made linen stand out back then (as now) was its inherent ability to be a versatile piece of cloth, and that’s why it is an essential part of a man’s wardrobe.

The secret to being your stylish self is pulling off the most comfortable wear in an effortless manner, and also making it stand out in equal measure effortlessly. Linen can easily take pride of place here, since it is a fabric that complements a man’s personality, makes a statement and, as mentioned above, is versatile.

This is why Linen Club, the leading linen brand from the Aditya Birla Group, has made its way into many wardrobes, with pure linen fabrics and apparel that speak of worldliness, exquisite detail and unmatched poise. Nothing breathes quite like linen, you’ll hear connoisseurs say. Its sheer class, comfort and style remain unmatched, and suits and shirts made from the fabric are remarkably comfortable. It makes an equal impression on the wearer as well as those around them.

Linen Club is a pioneering brand for linen fabrics in India, and the fabric is spun from the finest French and Belgian linen fibres in a brilliant palette of eclectic colours, designs and textures, boasting remarkable craftsmanship in tailored as well as ready-to-wear apparel. This variety, combined with the careful application of cutting-edge European technology, is what separates the brand from its competitors, and why the quality of linen is so difficult to replicate. Be it a formal suit, festive jacket, Indo- western suits with Mandarin collars or sherwanis, Linen Club has a range of pure linen fabrics for every occasion, for both men and women.