Levi’s and McLaren Racing have teamed up for a unique collection that seamlessly blends heritage and innovation. This collaboration marks a historic moment, bringing together the iconic denim brand and the legendary racing team, each renowned for pushing boundaries in their respective fields. The collection launched on July 3rd, just in time for the British Grand Prix at Silverstone Circuit, where McLaren had a notably good weekend, albeit with some strategic gaffes.
The Levi’s® x McLaren Racing Collection features an array of vintage-inspired pieces, each thoughtfully designed to pay homage to McLaren’s rich history in motorsport. Highlights include the Racing Jacket with its boxy fit, chain stitch embroidery, and satin liner, and the Racing Suit, notable for its light wash, roomy fit, and vintage-inspired patches. The collection also boasts Racing Gloves made from Italian leather, a Heritage Trucker jacket with pintucks and an '80s-inspired patch, and the classic Heritage 501® Jeans reimagined with unique features like a shadow pocket.
This collaboration goes beyond just apparel; it's a celebration of both brands' commitment to excellence and innovation. Levi’s® has a long history in motorsport, having first ventured into the racing world in the 60s and 70s. The new collection reflects this deep-rooted connection, drawing inspiration from McLaren’s most successful eras. For fans, it’s an opportunity to wear pieces that embody the spirit and legacy of both Levi’s® and McLaren.
Available for purchase online and in select Levi’s® stores, the collection's launch is a highly anticipated event that coincides with one of the biggest racing weekends of the year. As Louise McEwen, McLaren Racing's Chief Marketing Officer, expressed, "Levi’s® is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix. We hope McLaren and Levi’s® fans will love the Levi’s® x McLaren Racing collection as much as we do."
