For nearly 50 years, TUMI has been crafting some of the most stylish yet practical luxury goods you can buy – and this year’s exciting new collection is no exception.
Dubbed ‘Alpha Bravo’, the collection comprises entirely new styles focused on modularity, sustainability, and durability – backed by a dynamic partnership led by none other than Mclaren Formula 1 driver, Lando Norris.
Sporting the Navigation Backpack, Mason Duffel, and the Classified Waist Pack, the junior champion and 5x Formula 1 podium-finisher started racing at 7 years-old and became the youngest World Karting Champion at 14.
He joined Formula 1 as the youngest-ever British Formula 1 driver at age 19 and continues to prove his worth as a key piece of Mclaren’s push for F1 glory this season – pushing for a solid 6-point finish at the Saudi Arabia GP.
Meet the TUMI Crew
Alongside Lando’s appearance, TUMI shines a spotlight on three other inspiring individuals; filmed in New York City and London, the bi-continental campaign is thoughtfully told through the lens of prominent docustyle videographers, Autobahn and Andy Madeleine.
The campaign authentically depicts these multifaceted talents – following up Lando with South Korean Pro Footballer, Son Heung-Min.
Wearing the Logistics Backpack, the Navigation Backpack, and the Liaison Tote, Son has been named Best footballer in Asia 6 times, and currently plays forward for Tottenham Hotspur while captaning his national team. With a humble and carefree attitude, his popularity transcends all people and brings fans together as one.
Chapter 3 stars Grammy-winning and Golden Globe and Emmy-nominated Actor, Performer and Musician Anthony Ramos
Here, Ramos showcases the Recruit Chest Pack, the Ally Backpack, and the Transport Pack. A storyteller, visionary and creator, Ramos recently released his sophomore album, “Love and Lies” melodically capturing raw emotions. Gracing covers of The Hollywood Reporter and Time Magazine, Ramos was included on TIME 100’s prestigious “Next” list, highlighting emerging leaders who are shaping the future.
Finally, the shot films conclude with a closer look at singer-songwriter Gracie Abrams, featuring the Platoon Sling, the Junior Crossbody, and the Search Backpack.
The collection seasonal colorway that takes the military inspiration to the next level, made in a durable ripstop that takes its cues from rugged parachute fabric.
Many styles feature a main body fabric made from recycled materials, an even more sustainable take on their signature ballistic nylon.
The lining of almost all styles is also made with recycled materials and the built-to-last quality of the collection further enhances its sustainability.
Each style is also compatible with the new TUMI+ travel accessories—a modular ecosystem that can be used to customize your bag based on personal needs and complements a non-stop lifestyle.
(Featured Image Credits: TUMI)
