Jack & Jones has always been at the cutting edge of streetwear in India. The brand whose clothes are more about attitude than just products, is taking fashion to the next level with its innovative new Unmatched collection which allows style enthusiasts to customize the apparels to their taste and preferences.
Targeted at all those to who love to experiment and make their own style statement with sustainable fashion, every piece in the specially curated, high-on-trend collection will be made to order and personalized for the individual buyer.
The experience of owning one-of-a-kind pieces that are extensions of the buyer’s personality is only one part of the fashion innovation that Jack & Jones has embarked on with the Unmatched collection this season, making it India’s first customisation experience for urban wear. An equally ambitious experiment is targeted at tech savvy gen-z shoppers and millennials grounded by the pandemic and craving for in-store visits.
Jack & Jones is now offering them the experience of virtual shopping on their computers and handhelds from the comfort of their homes. The pathbreaking, specially designed 360 degree projection of the store, accompanied by a choice of music complementing the apparels as in any Jack & Jones outlet, makes this virtual shopping experience closest to the real thing.
“Jack &Jones Unmatched is a trend setter and front runner in the fashion retail industry with a revolution that transcends all boundaries of high street fashion,” says Vineet Gautam, CEO & Country Head- Bestseller which owns Jack & Jones in India, “Personalization, customization, country’s very first virtual store and some never seen before fashion is made possible with `Unmatched’. With this collection, we’re taking big leaps in innovation and small steps towards a sustainable future as it is a made-to-order line. I have been closely involved in the creation of Unmatched and really hope our excitement is matched by our shoppers’ response.”
The virtual shopper will see the Unmatched collection presented in three main themes: Chaotic Void, Vandal Activism and Workshop, each with its own unique personality. The specially curated high-on trend apparels include trendy t-shirts, hoodies, sweatshirts, denim products and trousers in a palette of pop colours, white, grey, and black.
The collection provides the fashion addict a sense of control, flexibility, and freedom to customize items that goes with his personal style. All he has to do is put on his creative hat and design his own ensemble by mixing and matching key elements of the garments like neck designs, denims in various colours and fits, and t-shirts in a choice of prints and shades, something that MW recommends for every style lover.
The final outcome will be a distinctive Unmatched piece that reflects his fashion attitude, something that goes beyond the stereotypes and the rule book. And to top it all, he can further personalize the ensemble by having his initials put on the garments.
Jack & Jones plans to keep evolving the virtual shopping experience with future collections, heralding a new technological era in the world of streetwear retailing.
